Predictions

Personalization Proves to be a Golden Marketing Strategy

Personalization Proves to be a Golden Marketing Strategy

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A new survey shows that personalization and predictions boost the retail bottom line.

Infographic: Marketing Spending to Rise in 2014

Infographic: Marketing Spending to Rise in 2014

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Winterberry Group predicts slow growth in spending across marketing channels.

Email: What Should Marketers Expect in 2014?

Email: What Should Marketers Expect in 2014?

Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.

Hot Marketing Trends For 2014

Hot Marketing Trends For 2014

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30 marketing pundits predict what will catch fire in marketing this year.

Peering Into the Marketing Future

Peering Into the Marketing Future

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You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.

Video: Staying Ahead of the Curve in 2014

Video: Staying Ahead of the Curve in 2014

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Direct Marketing News Editor-in-Chief Ginger Conlon sat down with JWT's trendspotting chief Ann Mack to talk about how to stay ahead of the curve in 2014.

What's in Store

What's in Store

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I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.

Q&A: Terry Young, CEO, Sparks & Honey

Q&A: Terry Young, CEO, Sparks & Honey

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Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.

Dos and Don'ts for 2013

Dos and Don'ts for 2013

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To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in Big Data, loyalty, mobile marketing, and more.

8 predictions for direct marketing in 2013

8 predictions for direct marketing in 2013

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If the Mayan calendar left you untouched, here's what you have to look forward to in 2013.

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