Pre-Microsoft deal, Google once had its eye on Skype

Share this article:

Microsoft's $8.5 billion acquisition of Skype prompted a lot of speculation and nearly as many “what could have beens” yesterday. One interesting take on the deal came from Wired senior writer Steven Levy, who reported that Google nearly bought Skype before company executives soured on the idea.

Among the reasons that Google decided not to purchase Skype: senior company executives said the deal would have involved an extensive governmental review process, during which the Mountain View, Calif.-based company would've been at a stand still. Google executives also did not want to move to Europe to oversee Skype, said Levy.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the ...

What marketers need to know today about the potential customers of tomorrow.

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.