PRC Publishes Final Rule on NSA Procedures
NSAs are special service and rate arrangements negotiated between the USPS and a mailer or group of mailers. Capital One Financial Corp. was the first mailer to be awarded an NSA last May.
A direct marketing "giant," he wrote the classic book on recency and frequency.
11 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing ...
Five tech trends underlying direct mail marketing success today.