PRC Publishes Final Rule on NSA Procedures
NSAs are special service and rate arrangements negotiated between the USPS and a mailer or group of mailers. Capital One Financial Corp. was the first mailer to be awarded an NSA last May.
US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.
ACMA chairman Martin McClanan warns his colleagues get to know their elected officials or risk a return to 2007.
A direct marketing "giant," he wrote the classic book on recency and frequency.