PRC Publishes Final Rule on NSA Procedures
NSAs are special service and rate arrangements negotiated between the USPS and a mailer or group of mailers. Capital One Financial Corp. was the first mailer to be awarded an NSA last May.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
Direct mail is far from dead, especially when it comes to customer lifetime value.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.