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 PR

Hampton's PajamaJeans go viral with DRTV campaign

Mercedes Cardona December 01, 2011

Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment.
 

Omnicom CRM, specialty marketing revenue up in Q3

October 18, 2011

Omnicom Group's third-quarter net income increased 16.7% to $203.7 million compared with the third quarter of 2010, the company said Oct. 18. The holding company's worldwide revenue increased 12.9% to $3.4 billion compared with the same quarter last year.
 

Taco Bell media blitz aims to settle score on lawsuit accusations

January 28, 2011

Taco Bell is defending its brand against a lawsuit with a full on media blitz that combines print ads, PR and social media channels to get the public's attention.
 

Quidsi launches third e-commerce site, BeautyBar.com

November 02, 2010

E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream.
 

Populate online media rooms to drive traffic

Nick Papagiannis September 20, 2010

In this every-click-counts era, marketers are constantly looking for new and cost-effective ways to drive website traffic. The online media room, once a lonely cul-de-sac populated by press releases meant for reporters and investors, has now taken on a completely new role and mission.
 

Agencies turn attention to China

July 23, 2010

While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying.
 

PureCircle names Euro RSCG Chicago its integrated AOR

March 31, 2010

PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record.
 

North 6th Agency opens doors

March 22, 2010

The North 6th Agency, specializing in brand communications and marketing, officially opened on March 22. The firm has offices in New York City and nearby Westchester County, and two main divisions: brand communications and career management. It will work on direct marketing on a case-by-case basis.
 

US Air Force seeks agency to promote Andrews air show

December 28, 2009

The US Air Force is seeking a firm for a marketing effort promoting an air show at Andrews Air Force Base in Maryland next May. The work, which agencies must apply for by January 14, 2010, includes PSAs and direct mail work among its marketing, advertising and PR elements.
 

Definition 6 buys Leach Communications

December 15, 2009

In its second agency acquisition of the year, interactive marketing firm Definition 6 has acquired Leach Communications, a New York-based PR firm. Definition 6 bought the firm to add an additional PR, strategic communications and social media marketing element to its offerings, said Michael Kogon, founder and CEO of Definition 6.
 

Publicis to launch MS&L Group division to integrate marketing services

November 16, 2009

Publicis Groupe announced on November 16 the launch of MS&L Group, a services group that will mix various types of the holding company's firms. MS&L Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius and Publicis Events will make up the division.