PR

A story I Cannes share

A story I Cannes share

Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.

Hampton's PajamaJeans go viral with DRTV campaign

Hampton's PajamaJeans go viral with DRTV campaign

Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment.

Omnicom CRM, specialty marketing revenue up in Q3

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Omnicom Group's third-quarter net income increased 16.7% to $203.7 million compared with the third quarter of 2010, the company said Oct. 18. The holding company's worldwide revenue increased 12.9% to $3.4 billion compared with the same quarter last year.

Taco Bell media blitz aims to settle score on lawsuit accusations

Taco Bell media blitz aims to settle score on lawsuit accusations

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Taco Bell is defending its brand against a lawsuit with a full on media blitz that combines print ads, PR and social media channels to get the public's attention.

Quidsi launches third e-commerce site, BeautyBar.com

Quidsi launches third e-commerce site, BeautyBar.com

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E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream.

Populate online media rooms to drive traffic

Populate online media rooms to drive traffic

In this every-click-counts era, marketers are constantly looking for new and cost-effective ways to drive website traffic. The online media room, once a lonely cul-de-sac populated by press releases meant for reporters and investors, has now taken on a completely new role and mission.

Agencies turn attention to China

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While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying.

PureCircle names Euro RSCG Chicago its integrated AOR

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PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record.

North 6th Agency opens doors

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The North 6th Agency, specializing in brand communications and marketing, officially opened on March 22. The firm has offices in New York City and nearby Westchester County, and two main divisions: brand communications and career management. It will work on direct marketing on a case-by-case basis.

US Air Force seeks agency to promote Andrews air show

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The US Air Force is seeking a firm for a marketing effort promoting an air show at Andrews Air Force Base in Maryland next May. The work, which agencies must apply for by January 14, 2010, includes PSAs and direct mail work among its marketing, advertising and PR elements.

Definition 6 buys Leach Communications

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In its second agency acquisition of the year, interactive marketing firm Definition 6 has acquired Leach Communications, a New York-based PR firm. Definition 6 bought the firm to add an additional PR, strategic communications and social media marketing element to its offerings, said Michael Kogon, founder and CEO of Definition 6.

Publicis to launch MS&L Group division to integrate marketing services

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Publicis Groupe announced on November 16 the launch of MS&L Group, a services group that will mix various types of the holding company's firms. MS&L Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius and Publicis Events will make up the division.

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