Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.
Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment.
Omnicom Group's third-quarter net income increased 16.7% to $203.7 million compared with the third quarter of 2010, the company said Oct. 18. The holding company's worldwide revenue increased 12.9% to $3.4 billion compared with the same quarter last year.
Taco Bell is defending its brand against a lawsuit with a full on media blitz that combines print ads, PR and social media channels to get the public's attention.
E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream.
In this every-click-counts era, marketers are constantly looking for new and cost-effective ways to drive website traffic. The online media room, once a lonely cul-de-sac populated by press releases meant for reporters and investors, has now taken on a completely new role and mission.
While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying.
PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record.
The North 6th Agency, specializing in brand communications and marketing, officially opened on March 22. The firm has offices in New York City and nearby Westchester County, and two main divisions: brand communications and career management. It will work on direct marketing on a case-by-case basis.
The US Air Force is seeking a firm for a marketing effort promoting an air show at Andrews Air Force Base in Maryland next May. The work, which agencies must apply for by January 14, 2010, includes PSAs and direct mail work among its marketing, advertising and PR elements.
In its second agency acquisition of the year, interactive marketing firm Definition 6 has acquired Leach Communications, a New York-based PR firm. Definition 6 bought the firm to add an additional PR, strategic communications and social media marketing element to its offerings, said Michael Kogon, founder and CEO of Definition 6.
Publicis Groupe announced on November 16 the launch of MS&L Group, a services group that will mix various types of the holding company's firms. MS&L Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius and Publicis Events will make up the division.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.