PR Newswire Now on the Phone Thanks to iCrossing

News release media firm PR Newswire adds iCrossing's mobile optimization to its search engine optimization service, making it one of the first distributors of news releases to use mobile devices.

The addition of mobile functionality lets users search on mobile devices by creating a version of the release that renders quickly to the mobile medium.

PR Newswire, New York, tapped iCrossing, Scotsdale, AZ, for the mobile search enhancement to its search engine optimization service to let users of PR Newswire develop and distribute releases that function in mobile search engine formats.

Issuers of news releases can track reporting data on which mobile search sites are generating traffic, and which search terms are being used by mobile device to find specific releases. The service will be included at no additional charge.

In addition to the mobile search option, PR Newswire's search engine reporting site has been upgraded to include a breakdown of mobile visitors, including detailed demographic data of the search engine, keyword choices and the click-through rates that originate from each mobile channel.