Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.
There are two ways to improve a venture's ROI: You can lower costs or you can raise revenue...or you can do both. That's when the your ROI really starts to look nice.
Pay-per-click marketing is a great way to get exposure for you brand—but it can get complicated. Here are a few tips to get you on your way.
Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI.
Marketers have long favored paid search because of its immediacy and measurability, but that preference has begun to shift to organic search, slowly but necessarily, according to industry experts.
Incorporating the right keyword search tool into your pay-per-click (PPC) campaign can be a time-saving and cost-effective strategy, but a keyword tool is only as effective as the techniques used in the keyword discovery process.
Direct marketers can generate cost savings, sales volume and more by using micro-strategies to get more granular with media buys.
When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share.
You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.