Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI.
Marketers have long favored paid search because of its immediacy and measurability, but that preference has begun to shift to organic search, slowly but necessarily, according to industry experts.
Incorporating the right keyword search tool into your pay-per-click (PPC) campaign can be a time-saving and cost-effective strategy, but a keyword tool is only as effective as the techniques used in the keyword discovery process.
Direct marketers can generate cost savings, sales volume and more by using micro-strategies to get more granular with media buys.
When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share.
You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.