PPC

News Byte: Search Advertising Starts 2014 Strong

News Byte: Search Advertising Starts 2014 Strong

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Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.

2 Ways to Maximize Pay-Per-Click ROI

2 Ways to Maximize Pay-Per-Click ROI

There are two ways to improve a venture's ROI: You can lower costs or you can raise revenue...or you can do both. That's when the your ROI really starts to look nice.

The ABCs of Maximizing Your PPC Performance

The ABCs of Maximizing Your PPC Performance

Pay-per-click marketing is a great way to get exposure for you brand—but it can get complicated. Here are a few tips to get you on your way.

Google testing search ads featuring email opt-ins

Google testing search ads featuring email opt-ins

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Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.

Plug-ins: analytics

Plug-ins: analytics

Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI.

Organic search gains as complement to PPC

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Marketers have long favored paid search because of its immediacy and measurability, but that preference has begun to shift to organic search, slowly but necessarily, according to industry experts.

Best practices for effective keyword research

Incorporating the right keyword search tool into your pay-per-click (PPC) campaign can be a time-saving and cost-effective strategy, but a keyword tool is only as effective as the techniques used in the keyword discovery process.

Hyper-flighting: a micro-strategy in 4 steps

Hyper-flighting: a micro-strategy in 4 steps

Direct marketers can generate cost savings, sales volume and more by using micro-strategies to get more granular with media buys.

Unconventional wisdom for PPC campaigns

Unconventional wisdom for PPC campaigns

When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share.

Technique: How to build the best PPC landing page

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You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.

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