PowerTV and Prasara Merge

Share this article:
Interactive television company PowerTV has completed a merger with Prasara Technologies to create a new interactive television company. The new firm will provide end-to-end interactive television capabilities -- from back-end management to software applications -- through a variety of delivery mechanisms, including any cable digital set-top box.


Prasara brings its I-TV knowledge and experience to PowerTV, having developed and operated the first I-TV system in America -- Time Warner's Full Service Network. PowerTV, which announced the merger yesterday, is not yet operational in the United States, but it has developed an operating system for I-TV as well as middleware and user applications.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.