PowerTV and Prasara Merge

Share this article:
Interactive television company PowerTV has completed a merger with Prasara Technologies to create a new interactive television company. The new firm will provide end-to-end interactive television capabilities -- from back-end management to software applications -- through a variety of delivery mechanisms, including any cable digital set-top box.


Prasara brings its I-TV knowledge and experience to PowerTV, having developed and operated the first I-TV system in America -- Time Warner's Full Service Network. PowerTV, which announced the merger yesterday, is not yet operational in the United States, but it has developed an operating system for I-TV as well as middleware and user applications.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US