Pottery Barn prevents email opt outs
May 2 Pottery Barn email
I reacted as any overwhelmed consumer would and reached for the unsubscribe button. But Pottery Barn wasn't going to let me go so easily.Typically when I unsubscribe I'm either met with a feedback form (Why are you unsubscribing? Content not relevant? Too many emails?), or they simply let me breeze through with a "sorry to see you go." Not Pottery Barn. Here's what I saw instead:
Dear Pottery Barn Subscriber,
We understand how daunting a full inbox can be. If you would like to receive fewer emails from us, simply select from the options below. To completely remove your email address from our list, please select the unsubscribe option.
I would like to:
Receive up to 1 email per week
Receive up to 2 emails per month
Receive up to 1 email per month
Unsubscribe from your email list
You will still receive email notifications regarding the status of your order when you provide your email address with each order
I opted for the "Receive up to 1 email per month," because after all, I do like what Pottery Barn is selling and once a month fits much more nicely into my email marketing threshold. And just like that Pottery Barn had saved one more email subscriber.