Pottery Barn Joins RFMplus Database

Share this article:
Upscale cataloger and retailer Pottery Barn joined the RFMplus cooperative catalog database of more than 4 million mail-order buyers Dec. 31.


The 60-plus-member database contains daily and weekly hotline names from mail-order catalogs ensuring that no name within the database is older than 60 days.


Selects available through the database include geography, dollar and recency as well as enhanced selects such as age, gender, presence of children, age of children and household income.


Millard Group Inc., Peterborough, NH; Mokyrnski & Associates Inc., Hackensack, NJ; Experian Direct Tech, Schaumburg, IL; and Paymentech, Salem, NH, run the 5-year-old database as an alliance.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.