Pottery Barn Joins RFMplus Database

Share this article:
Upscale cataloger and retailer Pottery Barn joined the RFMplus cooperative catalog database of more than 4 million mail-order buyers Dec. 31.


The 60-plus-member database contains daily and weekly hotline names from mail-order catalogs ensuring that no name within the database is older than 60 days.


Selects available through the database include geography, dollar and recency as well as enhanced selects such as age, gender, presence of children, age of children and household income.


Millard Group Inc., Peterborough, NH; Mokyrnski & Associates Inc., Hackensack, NJ; Experian Direct Tech, Schaumburg, IL; and Paymentech, Salem, NH, run the 5-year-old database as an alliance.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.