Potpourri Holdings Buys Catalog Ventures

Share this article:
Potpourri Holdings, Medfield, Massachusetts, an $80 million multiple-title catalog marketer, Monday acquired Catalog Ventures, a wholly-owned subsidiary of ValueVision International, Minneapolis, for $5 million cash and up to an additional $5.5 million contingent upon performance over the next year.


ValueVision's core business is its Home Shopping Network; this latest sale represents its continued strategy of divesting noncore businesses. Last year it shuttered its HomeVisions catalog, and it expects to divest its last remaining direct mail company, Beautiful Images Inc., a woman's undergarment and apparel marketer, in the near future.


Gruppo, Levey & Co., New York, represented ValueVision in the deal.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.