Postini: Spam Still Worsening

Share this article:
Though more businesses have anti-spam measures in place, companies received more spam e-mails in 2004, a new study found. Businesses spent more on preventing spam last year, yet it still represents 75 percent to 80 percent of all e-mail, according to the study from Postini, an e-mail security and managing firm.


"What we're seeing is a profound increase in the sophistication and incidence of tactics designed to fool conventional anti-spam filters," said Chris Smith, senior product marketing director at Postini, Redwood City, CA.


The report also said virus attacks via e-mail grew threefold and directory harvest attacks continued to plague corporate e-mail servers.


Spammers also are targeting smaller companies -- those with 100 users or fewer -- because they have less-sophisticated defenses. Smaller firms get up to 10 times more spam than corporations, the study found.


And certain industries, including publishing, advertising, legal and real estate, received more than 10 times the amount of spam per user per day compared with organizations in banking, financial, manufacturing, electronics and pharmaceuticals.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.