Postini: Spam Still Worsening

Share this article:
Though more businesses have anti-spam measures in place, companies received more spam e-mails in 2004, a new study found. Businesses spent more on preventing spam last year, yet it still represents 75 percent to 80 percent of all e-mail, according to the study from Postini, an e-mail security and managing firm.


"What we're seeing is a profound increase in the sophistication and incidence of tactics designed to fool conventional anti-spam filters," said Chris Smith, senior product marketing director at Postini, Redwood City, CA.


The report also said virus attacks via e-mail grew threefold and directory harvest attacks continued to plague corporate e-mail servers.


Spammers also are targeting smaller companies -- those with 100 users or fewer -- because they have less-sophisticated defenses. Smaller firms get up to 10 times more spam than corporations, the study found.


And certain industries, including publishing, advertising, legal and real estate, received more than 10 times the amount of spam per user per day compared with organizations in banking, financial, manufacturing, electronics and pharmaceuticals.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.