Postanywhere to Launch Campaign

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Postanywhere, an electronic postal service that will allow Internet users to send letters and documents internationally through conventional postal services at inexpensive rates, will launch on Nov. 20.


Postanywhere -- www.postanywhere.com -- will allow Internet users to automatically route e-mail letters or documents to desired global locations, then convert them to hard copies through domestic and global postal services. According to a company announcement yesterday, the service saves customers from having to pay international postage. Customers pay only the postal rates at the addressee's location.


The company has teamed up with Amherst & Reeves, Denver, a full-service advertising agency, to create a global marketing campaign to promote its service. A&R is crafting a campaign for the company that includes brand identity, marketing collateral, media, public relations and Internet development.

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