VistaPrint joins with Toys for Tots for holiday cards

Share this content:

Printing and marketing services com­pany VistaPrint has launched a campaign with Marine Toys for Tots, creating six custom-designed cards for the upcoming holiday season. Half of the proceeds from card sales will benefit the charity.

The five- by seven-inch folded cards feature iconic Toys for Tots poster images, such as Santa Claus on his way to deliver pres­ents, and the Marine military bear. The holiday cards can be customized both inside and out with text and photos, for a personal­ized holiday greeting.

“During the holi­days, we usually see a big boost in the sale of cards,” said Jason Keith, senior PR man­ager at VistaPrint.

Keith added that the company is doing an e-mail marketing campaign to promote the product, sending e-mail blasts to its customer database. It also has plans to run in a search market­ing campaign. VistaPrint claims on its Web site that it has more than 15 million customers worldwide. It operates 19 Web sites that service customers in more than 120 countries.

“It's a little early, but we've seen an interest so far,” Keith said. “Once we get to Thanksgiving, we [expect to see] a lot more traffic.”

VistaPrint customers also have the option of donating directly to the charity. The Toys for Tots homepage also has links to purchase the cards.

Keith said the company has partnered with other charities in years past and, after speaking with a Toys for Tots representative, real­ized it would be an ideal partnership.

“A holiday card campaign is something that we have been hoping to do for some time now, and partnering with an industry leader like VistaPrint made per­fect sense for us,” said retired Major Bill Grein, USMC, VP of marketing for the Marine Toys for Tots Foundation. “We were truly impressed with the cards that VistaPrint designed. They really capture not only the spirit of our organization, but also the holiday season as well.”

The cards will be available through the end of the year.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here