USPS Tops $100M in Revenue From Mover's Guide Program

Share this content:
The U.S. Postal Service has received more than $102 million in revenue from an alliance it formed with marketing services company Imagitas Inc. and its MoverSource program. The news was announced at yesterday's USPS board of governors meeting in Boston.


Imagitas, Waltham, MA, created the Mover's Guide program in 1992 in conjunction with the USPS. The company puts change-of-address cards into kits containing coupons that are available at all 38,000 post offices for the 44 million Americans who move each year. The Mover's Guide is part of the MoverSource program, which also includes the MoversGuide Online and the Welcome Kit.


The Welcome Kit is automatically sent to movers when they arrive at their new homes that includes local information, such as how to register to vote and the names of area officials, as well as national and local coupons.


The revenue comes from First-Class postage that Imagitas uses to mail the Welcome Kit as well as a profit-sharing relationship it has with the USPS. In the USPS' fiscal year 2004, $24.3 million was generated, which is $2.7 million more than the previous year. Imagitas CEO Brett Matthews said the increase is attributable to the launch of Movers Guide Online program, which allows address changes to be made online.


Charlie Bravo, senior vice president for intelligent mail and address quality at the USPS, said more than 300,000 people changed their address online in August.


Bravo also said the USPS is proposing some changes to the change-of-address card in an attempt to make it more user-friendly. If approved, the changes will be made in January.


Loading links....
close

Next Article in Postal

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here