USPS supports price incentives for full-service IMB

Share this content:

In response to concerns from the mailing community, the US Postal Service said today that it will support an additional price incentive for mailers who adopt the full service Intelligent Mail barcode (IMB) option.

“Postcom was very pleased to hear that the Postal Service reconsidered their position on IMB after receiving input from MTAC [Mailers' Technical Advisory Committee] members,” said Jim O'Brien, chairman of Postcom and VP of distribution and postal affairs for Time Inc.

In an August 8 letter to MTAC members, Stephen M. Kearney, SVP of customer relations at the USPS, wrote that the Postmaster General would recommend to the USPS Board of Governors that full-service IMB prices be lower than basic IMB and POSTNET prices. “This additional incentive for full-service adoption would be available in fall 2009,” he wrote.

As planned, the USPS will be ready for full-service IMBs in May of 2009, Kearney said. A Federal Register notice with additional details related to IMB implementation will be published in the near future, he added.

Kearney's letter followed concerns voiced at this week's MTAC meeting in Washington. According to a post on the Association for Postal Commerce Web site, Postmaster General John Potter told meeting attendees that the USPS intended to implement the IMB program without providing cost incentives for mailers adopting the full-service IMB option.

“I think that made it difficult for mailers to justify their ROI in making the programming changes and process changes to implement IMB,” O'Brien said. A rate differential between basic and full service IMB will “go a long way” toward justifying those added expenses, he said.

The full-service option will require mailers to use unique IMBs on mail pieces as well as trays and containers. Mailers will also have to electronically submit postage statements and mailing documentation before mailings are inducted, among other requirements.  

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here