USPS Custom Pub Serves Small Business

Share this content:
The U.S. Postal Service created a custom publication that shares ideas to help small business owners and entrepreneurs, the agency said yesterday.

The publication, Impact, is issued in four hard-copy editions and eight electronic newsletter editions annually. A video version will be distributed through news and business Web sites and cable networks' on-demand libraries.

Impact is published by Campbell-Ewald Publishing, Detroit. The USPS owns the magazine and is responsible for editorial content. The print version's initial circulation is 300,000, and first issue went out the third week of January.

The United States has 23 million small businesses, according to the Small Business Administration, providing about 75 percent of the new jobs added to the economy since 2002 and employing almost half of the private workforce.

"Impact is one more example of the value the postal service places on this important customer," said Anita Bizzotto, USPS executive vice president and chief marketing officer.

Impact features columnists from the business community, academia and nonprofit worlds, specializing in challenges faced by small businesses and solutions that save time and money. Each issue contains case studies describing how small business owners resolved problems with the help of mail.

The first issue leads with a column focusing on finding qualified employees, written by William Dunkelberg, chief economist at the National Federation of Independent Businesses.

"There are a lot of resources out there for larger businesses, but small business owners have relatively few ways to network and learn from each other," Bizzotto said. "We see Impact as helping to fill this need."

Melissa Campanelli covers postal news, CRM and database marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Loading links....

Next Article in Postal

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here