Tourism Australia selects DDB Worldwide for global creative

Share this content:

Tourism Australia's has chosen DDB Worldwide to serve as its global creative advertising agency.

The appointment of DDB Worldwide completes a global tender process that began in February 2008. The final two short-listed agencies were DDB Worldwide and Saatchi & Saatchi, both of which participated in in-market reviews.

The process ended with final presentations in Sydney at the end of May. The tender process was conducted in accordance with Commonwealth Procurement Guidelines and was overseen by the Australian Government solicitor as Probity Advisor, and KPMG as Probity Auditor. 

DDB's effort included work and pitches from DDB Los Angeles, DDB London, DDB Shanghai, DDB Singapore, DDB Sydney and DDB Tokyo.

According to a statement by Geoff Buckley, managing director of Tourism Australia, the tourism organization aims to maximize its global marketing and promotional opportunities in the coming months in conjunction with a new film by Baz Luhrmann, Australia, slated for release this November.

Tourism Australia is currently finalizing the selection of an agency to provide media buying and planning services. 

Loading links....
close

Next Article in Postal

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here