Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
11 direct mail marketing myths dispelled by industry experts. They know their DM.
It's relatively easy—and extremely beneficial—to cozy up to members of Congress.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
Action asks U.S. Court of Appeals to strike down 4.3% increase. An appeal to extend the limits of the exigency is expected from USPS any day.
The new version of the Carper-Coburn Postal Reform Act would make the exigent increase rate the baseline for future increases. The proposed rate cap would be CPI plus 1%.
The co-sponsor of the Postal Reform Act, which still awaits markup, will leave the Senate next January.
Bulk mailers and the Postal Service once had a good thing going, but no relationship lasts forever. Now mailers prepare for some hard days ahead.
Standard mailings that hit postal facilities on Friday won't be delivered until Tuesday under the cost-saving plan.
The Post Office takes issue with the Commission's contention that IMb requirements constitute a price increase.
Exigency wasn't all; there also were clouds, drones, trolls, and travails of days in the postal news last year.
Buried in the Postal Regulatory Commission's 219-page decision to institute a 4.3% exigent postal rate increase is a morsel of hope: Exigency may not be forever.
The PRC's ruling on the exigent rate request is expected soon. But the USPS intends to enforce new rates on January 27.
The coalition praises the Postal Regulatory Commission for helping protect mailers against USPS's "monopoly powers."
I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
In comments filed today, 13 postal stakeholders say the Postal Service's request for a rate hike is based on a "nonsensical notion."
The Postal Service will incent direct mailers that use color, digital technology, and First Class.
Office retailer is the first participant in the Postal Service's Retail Partner Expansion Program.
The court holds that the negotiated service agreement did not violate administrative law and that the Postal Service may offer volume discounts.
$40 billion hole in 2013 can only be filled with action by Congress, CFO says.
Sen. Carper sees the future in Amazon's deal with USPS.
Service begins this week for Amazon Prime members in New York and Los Angeles; more cities roll out in 2014.
USPS business mail innovation chief Gary Reblin discusses promotions he has planned for 2014, as mailers talk about decreasing volumes in the face of an exigent rate increase.
Major stakeholder concerns and an ill Sen. Coburn delay final markup on Senate bill.
The only other time the USPS asked for an exigent rate increase it was turned down by the Postal Regulatory Commission. This September Postal Board of Governors Chairman Mickey Barnett announced a request for a 4.3% exigent increase.
Email and electronic banking just don't justify an exigent rate increase, Sen. Susan Collins tells the Postal Regulatory Commission.
Facing same competitive pressures as USPS, it will cut delivery days in half.
Deputy Postmaster General Ronald Stroman says there's still a good chance that postal reform can be passed and exigency avoided. It will help, he adds, if mailers make some noise on Capitol Hill.
Postal Service is cited for its promotional push into digital hybrid mailers.
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