Success magazine folds

Share this content:


Success magazine shut down its New York office on Friday and let go its entire staff except for publisher Joseph Guerriero.

On its second relaunch since its founding, the small-business title had built a subscriber base of 650,000, according to its Web site. However, after a yearlong legal battle with Dallas, TX-based direct marketer VideoPlus - which also publishes a magazine called Success - the owners sold the marks and logos to the Texas company.

According to Guerriero, Success had started making money in the mobile market and was on the verge of closing a book deal when the staff was informed of the closing.

"At the end of the day, the owners just didn't want to continue to invest in a print property the size and scope of Success," Guerriero wrote in an online statement.

He added that, as far as he knew, the owners had transferred the Success marks and logos, but had retained all other assets and debt. Guerriero has been retained as an employee, but is unsure whether the owners will restart the magazine with him as publisher, or keep Success closed and offer him another position.

Loading links....
close

Next Article in Postal

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here