|Of the $46 billion dollars USPS collected in postage for market-dominant products in which it owns a monopoly, nearly $36 billion was accounted for by Standard Mail, Flats, and presort First Class Mail paid for by business mailers.
|The symbiotic relationship between USPS and bulk mailers is currently at an historic juncture, with the USPS struggling for its very survival and mailers dealing with an unprecedented “exigent” rate increase to help offset a steady 30% decline in First Class Mail and competition from the Internet. As it concluded its most recent fiscal year last September, the Postal Service declared a net loss of $5 billion and had posted losses in 19 of its previous 21 quarters.|
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Mailers knew the 2% inflationary adjustment was coming, but they'd have preferred it came after the exigency case was settled.
The Postal Service seeks its inflationary rate adjustment and looks to set up a separate pricing structure for FSS Standard Mail.
With its revenue collection limit quickly approaching, USPS is presented with a to-do list for removing the unpopular 4.3% rate surcharge.
The 95-year-old stalwart in mailing systems unveils a new brand strategy and a logo to go with it.