Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation
Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.
The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."
The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.
Latest DC Direct Podcasts
Even small- and medium-sized businesses can have a big impact on how members of Congress vote, says the former chief counsel to the Senate Majority Leader, but first you've got to knock on their doors.
Robert Taub, Acting Chairman of the Postal Regulatory Commission, chats with Senior Editor Al Urbanski about the exigent surcharge, postal reform, and the future of the PRC.
Eager to establish mail as an integrated marketing channel, the Postal Service will introduce digital mail to New York in October. VP of Innovation and New Products Gary Reblin shares the details.
The Postal Service's chief regulator hopes for financial solvency for the troubled agency, stability of service for rate-payers, and co-operation among a new set of leaders in Washington to effect the changes that can achieve it.