Sears Canada Seeks Fulfillment for Suppliers

Share this content:
Sears Canada wants to drive new business to its Web site by being the online fulfillment arm to vendors who are not large enough for e-commerce.

"There are some suppliers we currently deal with who don't have the ability to deal with an Internet business but have the demand," said Vince Power, a Sears Canada spokesman.

The expectation is that consumers who visit a brand's Web site and discover that all orders are processed by will be encouraged to give Internet shopping a shot.

"Canadians as a whole are not into online shopping as much as their U.S. counterparts," Power said.

He attributed Canadians' reluctance to shop online to a lack of trust in Internet businesses. However, research shows that Sears is the most trusted company -- not just retailer -- in Canada, Power said. Once consumers are familiar with the Sears site, they hopefully will return and "significantly boost" Sears' Internet business, he said. stocks more than 100,000 SKUs and had 33 million visits last year in a country with a population of 31 million. provides online fulfillment for Roots Canada and Levi's. How does it work? Consumers go to or When they're ready to buy, they click through to the Roots or Levi's sections on the Sears site. Sears processes the orders and ships them for a percentage of the sale. All transactions come with Sears' satisfaction-guaranteed policy.

Similar arrangements with additional vendors that Sears does business with are expected to be signed this fall. Deals could include a greater variety of a brand's merchandise than is available in Sears' stores or catalogs.

The company already has a well-honed fulfillment system to meet the demands of its own Internet and catalog operations, leaving it well positioned to process the additional orders, Power said. The catalog division, for example, mails a general merchandise book with about 1,200 pages to more than 4.1 million households each January. It also mails about 16 smaller catalogs during the year. All orders can be picked up for free at any of the 2,200 Sears merchandise pickup locations throughout Canada.

Loading links....

Next Article in Postal

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here