Quebecor World merges catalog, direct mail divisions

Share this content:

Quebecor World Inc. has merged its US retail insert, catalog, Sunday magazine division and direct mail division into a new integrated marketing group.

By bringing these divisions under one operating structure, the company “will be able to more effectively partner with its customers and provide them with integrated marketing solutions that target the end-consumer or client more effectively,” said Jacques Mallette, president and CEO of Quebecor World, in a statement.

The move is also a response to how customers are positioning their marketing and advertising programs, according to Brian Freschi, who is heading up the new group. For the past six years, Freschi has been president of the US retail, catalog and Sunday magazine group. Quebecor World's “customers want to work with a partner that can provide integrated solutions,” Freschi said in a statement.

The marketing solutions group will have revenues of approximately $1.8 billion and a coast-to-coast network of 20 facilities in the US.

In January, Quebecor World filed for creditor protection in the US and Canada. Earlier this month, it signed a definitive agreement to sell its European operations.

Loading links....

Next Article in Postal

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here