Q Interactive Cites Pay-Up Boost for Publishers

Share this content:
Online lead generation service Q Interactive claims its technology helped lift pay-up rates for more than 50 major publishers and marketers like Condé Nast Publications, Time Inc., Meredith Corp., Scholastic Inc., Hachette Filipacchi Media U.S., S.C. Johnson, BMG Direct Inc. and Columbia House.


The Chicago company said its clients saw a 28 percent lift in pay-up rates for their "bill me" soft offers through its proprietary TrueConversion Engine. Some advertisers garnered a 76 percent lift in conversions, Q Interactive claims.


TrueConversion is an automated system that combines demographic, behavioral and transactional consumer data to boost the relevancy of online ads and match the consumer with the pertinent message or offer. It is used along with the company's TrueLeads lead generation service.


The engine teams offline modeling methodology with its consumer database to develop custom models that aim soft offers to consumers who show a high propensity to pay.


A soft offer is a promotion that lets consumers participate in a trial offer or get merchandise or subscriptions ahead of time and pay at a later date. Besides magazine publishers, newspapers, continuity and club marketers, CD and video sellers, catalogers and single-shot book firms use soft offers for customer acquisition.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here