PennySaverUSA.com Forms Relationship With Midwest Free Community Papers

Share this content:

In an effort to expand its online classified network, PennySaverUSA.com, the Web site of the shopper publications of Harte-Hanks Inc., has entered into a relationship with the Midwest Free Community Papers.

Midwest Free Community Papers is a nonprofit organization representing more than 140 free-circulation community newspapers and shoppers. Its circulation reaches more than 3.5 million homes across the Midwest.

The announcement was made Sept. 12 by Rancho Cordova, CA-based PennySaver, which has more than 1,100 community editions. PennySaver and The Flyer shoppers have a circulation of 13 million in California and Florida.

MFCP represents more than 140 free papers in a twelve state region that covers Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin. MFCP also publishes display and insert advertising under the name of Midwest NewsNet.

Through this relationship, PennySaverUSA.com is designated as MFCP's vendor of choice for Web services and online classified aggregation for its members. MFCP will, in turn, market and support the PennySaverUSA.com Web site. That will allow individual MFCP members to receive Web classified services and list their own online classified ads.

This alliance with MFCP further expands the association network of PennySaverUSA.com. In July 2006, the company entered into a relationship with the Association of Free Community Papers on behalf of its 2,000 member free-circulation community papers and shoppers. From that deal it gained a circulation that reached into 45 million homes.

Under the agreement, each MFCP member publication that joins PennySaverUSA.com will gain instant access to an extensive nationwide database of local classified ads to augment its own local listings.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here