One on One: Lewis Gersh on Turning Direct Mail Digital

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After ten years in venture capital, building a B2B marketing tech portfolio, Lewis Gersh, "Chief Stamp Licker" at Pebblepost, is using cutting-edge digital strategies, including programmatic, to create near-instant personalized direct mail marketing. He tells Kim Davis how—and also surveys solutions in martech lunascape. What "cuts through the clutter"?

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