News Byte: Ricoh Ups Solutions for Rate-Challenged Mailers
Postal Service barcode sorter
The historic 6% rise in postage costs has been a recurring theme on the exhibit floor at this week's National Postal Forum in National Harbor, MD, with software vendors all promising marketers more efficient mailings through enhanced use of the U.S. Postal Service's Intelligent Mail barcode (IMb) system.
Ricoh introduced additions to its postal optimization solutions portfolio that incorporates technology from IBM's Printing Systems Division, which it acquired in 2008. “The new integration of capabilities from IBM expands the benefits in the portfolio to large enterprises,” said Bill Shaffer, Ricoh's manager of strategic software solutions. Ricoh's mailer customers have traditionally been small- to medium-sized operations.
Essentially, Ricoh's advancements help marketers increase ROI in their mailings by incorporating third-party data and software for address-cleansing, suppression, and sorting. Some 8% of mail is undeliverable due to address changes, according to USPS, and not all movers file change of address forms, making third-party input crucial to list optimization.
Ricoh claims its new and improved software will deliver mailers “100% integrity” in tracking to meet the exacting requirements needed to qualify for full-service IMb discounts. It also promises to boost mailer ROI by reducing labor costs associated with mailings.
“Too many direct mailers are throwing away money at the bottom 20% of their lists,” remarked Bert Prospero, Ricoh's director of professional services.