Nesting Trend Helps Cottage Living Boost Rate Base to 900,000

Share this content:
Cottage Living magazine, a title from Time Inc.'s Southern Progress Corp. subsidiary, raises its circulation rate base to 900,000 with the January/February issue, an 80 percent increase since its launch in 2004.


The magazine publishes nine times in 2006, focusing on practical ideas for home décor, travel, gardens, food and entertaining. It is mandated to promote a cottage lifestyle -- more style than trend -- but placed more in the women's lifestyle category than shelter.


Cottage Living's debut September/October 2004 issue had a rate base of 500,000, which rose to 650,000 with the third issue. Today, newsstand accounts for 160,000 copy sales per issue.


Benefiting from a nesting trend and renewed emphasis on home, Cottage Living claims to have delivered an average bonus of 105,000 copies per issue above its rate base. The May/June 2005 issue reported a 212,000-copy bonus, according to the publisher.


On the advertising side, the magazine closed last year with 540 ad pages. Advertisers include Allegra, American Express, Cadillac, Dell, Jeld-Wen, Keebler, Kimberly-Clark, KitchenAid, Pfizer, Post, Price Pfister, Sony, Target, Tyson and Whiskas.


Cottage Living competitors include Country Living, Country Home, Better Homes and Gardens, House and Garden, Beautiful Homes, O and Martha Stewart Living.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here