National Geographic continues relationship with Epsilon

Share this content:

National Geographic Society has extended its marketing and retention contract with Epsilon to cover several more years.

Per the agreement, Epsilon will host and manage e-mail communications and provide database services for National Geographic Society through 2011. The two companies have been working together since 1997.

National Geographic Society publishes six magazines, including its 8.5 million-circulation flagship title. The company also reaches audiences through the National Geographic Channel, documentaries, radio programs, books, DVDs, maps and interactive media.

The goal with Epsilon is to increase customer loyalty to all properties and boost brand equity through direct marketing efforts.

Neither company could be reached for comment as of press time.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here