Moore Cuts Won't Affect DM
Moore has sold its European forms and labels business to Grenadier Holdings of Dublin, but CEO Ed Tyler said the printer is committed to its direct marketing business there.
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The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform
Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits
The channel delivers results, but many marketers are still not getting the message.