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British Airways has extended its “Face-to-Face” campaign, a nonprofit effort to promote entrepreneurship in tough times, by launching “Business Opportunity Grants.” The grants program, which launches this week, is phase two of
a multi-stage effort to help small and midsize companies stimulate business by traveling to face-to-face meetings and will offer selected companies the chance to travel overseas. British Airways worked with digital agency Agency.com to create a dedicated microsite at www.ba.com/facetoface, as well as an online ad campaign that features display ads that link to the microsite.
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