Medical Supplier Picks Cenveo

Share this content:
Cenveo, a commercial print services provider, has a three-year deal to provide print-on-demand services for Smith & Nephew Orthopaedics, a medical supplier of joint replacements for knees, hips and shoulders, the companies said this week.


Cenveo, Englewood, CO, will serve Smith & Nephew from its plant in Nashville, TN. The print-on-demand system, driven by an automated online ordering system, is expected to cut Smith & Nephew's cost of producing sales literature by 40 percent.


Smith & Nephew will be able to personalize print communications and end the practice of overstocking print materials, Cenveo said. Smith & Nephew's sales force will be able to use a custom-created Web portal to choose and order sales literature as needed and have it shipped same-day to a location of their choosing.


When completed, the system will let Smith & Nephew's sales force of 400 representatives issue orders for 600 print items. The project is being conducted jointly by Cenveo and its IT services partner, Varick Group.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here