J. Crew extends contract with Quad/Graphics, adds 'Crewcuts' duties

Share this content:

Apparel cataloger and retailer J. Crew signed a three-year contract extension with printer Quad/Graphics last month. Financial terms of the deal were not disclosed.

Quad/Graphics will add J. Crew's standalone title for its “Crewcuts” line of children's clothing to its duties, while continuing to prep and print 40 million catalogs a year for the retailer.

“They have a unique and flexible manufacturing platform that extends beyond just print, which is helpful in the multimedia world we live in,” he said.

J. Crew decided to extend the contract after an internal review, said Mike Braaten, VP of print production for the retailer. The retailer has worked with Quad/Graphics for three years. Prior to that, it worked with RR Donnelley.

Braaten said J. Crew, which distributes its catalogs monthly, has a house list that is about the same size as years past.

“As everyone is getting smarter, they're cutting their circulation down and targeting customers better,” he said. “But naturally, as new customers grow, that number goes back up.”

The J.Crew Group operates 243 retail stores, a catalog business, jcrew.com and 78 factory outlet stores.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here