French cheese firm Bel Group increases CRM efforts with Sogec/Unica partnership

Share this content:

Within the framework of its partnership with Unica Corp., French cheese manufacturer Bel Group has selected Sogec Marketing for its CRM efforts.

Bel has contracted the two marketing firms to execute cross-channel marketing campaigns aimed at growing customer relationships.

Bel, the third biggest French cheese manufacturing group with major brands including Babybel, Kiri and Leerdammer, is growing and developing its business and is looking to acquire new customers and build loyalty.

Paris-based Sogec implemented a two-phase process to target consumers. The first phase focuses on data management using both on and offline database hosting for all the Group's Web sites. This information is being segmented and cleaned up.

The second phase brought in Unica, Waltham, MA, for overall marketing campaign management.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here