FEDMA Creates Direct Marketing Postal Best Practices Database

Share this content:
The Federation of European Direct & Interactive Marketing, said yesterday that it has developed a best practices database to promote mail use in Europe.


The database was created as part of the ACTIN project (Acquis Communautaire Training Initiatives), which FEDMA has worked on for the past year with 12 European postal operators and other parties.


The European Union-funded project was created to improve the skills of postal operators in the new EU member states and candidate countries. In May 2004, the EU welcomed 10 new countries -- Cyprus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Slovakia and Slovenia -- bringing the total to 25. Candidate countries are Bulgaria, Croatia, Romania and Turkey.


For the project, FEDMA set up a database of "Direct Mailing Best Practices," which includes more than 100 postal best practices. The database provides an overview of how international postal operators have streamlined their internal processes and showcases what services they offer their customers. It also shows how they promote the international direct mail industry as a whole. The database is based on the premise of sharing knowledge so users can learn from others' practices and experience.


The database is available on CD and on the project Web site at www.actinproject.org.


Loading links....
close

Next Article in Postal

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here