FedEx Ads Tout Kinko's

Share this content:
FedEx Corp., Memphis, TN, began a television and print advertising campaign July 5 focusing on FedEx Kinko's business services. It highlights FedEx Kinko's shipping prices, which the company claimed are up to 35 percent less than what The UPS Store charges.


The campaign, created by BBDO New York, includes nine television spots.


Unveiled is FedEx Kinko's new tagline, "Our Office Is Your Office." The effort targets small-business and mobile-professional customers who increasingly use FedEx Kinko's as their "office on the road."


Radio and online elements start this week. Online includes banner ads and rich media.


The campaign also includes direct mail, sent in late May. Millions of pieces went to prospects and existing customers. They promoted FedEx Kinko's Office and Print Centers and explained that FedEx Express and FedEx Ground packages can be shipped from Kinko's locations.


Recipients were offered 10 percent off a FedEx Kinko's products and services purchase, excluding shipping, when they spend $35 or more and also ship a package. The offer expires Aug. 31. The mail piece also gave the address of the recipient's nearest FedEx Kinko's.


Consistent throughout the DM and ad campaign is FedEx Kinko's positioning line, "Make It. Print It. Pack It. Ship it."


"The DM actually launched this positioning line, and we tagged off on it in the advertising," said Steve Pacheco, director of advertising for FedEx. "This positioning line hopefully shows, in a full-scale way, all the different things that you can do inside one of these new stores."


Since acquiring FedEx Kinko's in February, the company has been rebranding the more than 1,100 centers in the United States. FedEx Kinko's offers the full range of FedEx day-definite ground and time-definite global express shipping services at all U.S. locations. FedEx Kinko's also provides access to FedEx Consolidated Returns Service, which lets e-tailers and catalog companies handle returns at all U.S. centers.


Loading links....
close

Next Article in Postal

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here