EuroRSCG signs about $5M in new accounts

Share this content:

Hainan Airlines, China's fourth largest commercial airliner, has selected Euro RSCG to manage its campaign launching its non-stop flights from Seattle to Beijing – a direct route that has never before been available according to the company.

The initial assignment includes the announcement of this newly launched service across print, digital, outdoor and direct. The Hainan account is for around $4 million.

“We are going to be doing direct mailing pieces targeting companies such as Microsoft and Starbucks, the kind that do a lot of travel between Beijing and Seattle,” said Ernie Lageson, executive creative director with Euro's San Francisco office.

Lageson said the campaign would eventually include “a lot of cool viral ideas,” though he declined to get into specifics at this time.

Euro RSCG also was named the agency of record for Grotto Cellars, which manufactures and sells wine cellar and racking system designers, manufacturers and sellers for both commercial and residential use.

Euro RSCG also was named the agency of record for Grotto Cellars, which manufactures and sells wine cellar and racking system designers, manufacturers and sellers for both commercial and residential use. Lageson estimated the initial work for Grotto would total $1 million.

“We'll be doing a lot of direct marketing for them,” said Lageson, in addition to revamping the company's Web site to make it more interactive and personalized.

He said that Grotto Cellars really wanted “to talk the language” of wine enthusiasts when targeting them with marketing material, which is one of the thing's Euro will be doing on their behalf.

“Right out of the gate, we're going to be sending out all new collateral and product guides,” he said.

These two agency wins some on the heels of Euro RSCG acquiring Kadium, a digital operation also based out of San Francisco.

This acquisition creates a fully-integrated offering for Euro RSCG, said Lageson, and increases its capabilities in the areas of site development, on-line marketing, digital media, mobile marketing programs and business strategic consulting.

He said the Kadium acquisition was instrumental in Euro being able to secure the Hainan and Grotto Cellars accounts.

“They have been fully integrated now, and it's a great fit,” he said.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here