Draftfcb New York expands work on federal anti-drug campaign

Share this content:

The US Office of National Drug Control Policy has expanded Draftfcb New York's work to include management of its campaign website and oversight of its social media initiatives. Draftfcb also retained its status as agency of record for the National Youth Anti-Drug Media Campaign after a three-month review process, according to a statement from both organizations.

The agency will also continue to provide strategic leadership, media planning and buying and research and measurement services, according to the statement. Interpublic Group sister agency Initiative will handle all broadcast media buys.

Robert Denniston, director of the National Youth Anti-Drug Media Campaign, said in a statement that the federal government wants the campaign to “become even more relevant to the nation's youth as we seek to achieve a more significant presence in the online environment.”

Representatives from Draftfcb and the US Office of National Drug Control Policy were not immediately available for comment.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here