DMA Supports Prescott for UPU Chair; McShane to Head Retail Operating Committee

Share this content:
The Direct Marketing Association said yesterday that it supports the nomination of Charles Prescott -- the DMA's vice president of international business development and government affairs -- to be chairman of the Consultative Committee of the Universal Postal Union.

The formation of the committee is scheduled to be approved at the UPU Congress set for Sept. 15-Oct. 5 in Bucharest, Romania. Membership is open to organizations that have an interest in international mail traffic, the DMA said.

Prescott has practiced international, securities and publishing law in Tokyo and New York. He was international counsel for the Reader's Digest Association before joining the DMA in 1998.

Founded in 1874 as the General Postal Union, the UPU establishes the rules for the exchange of letter post items. It is a specialized agency of the United Nations.

In other news, Kevin McShane, senior vice president of database marketing services provider BeNOW, accepted the position of chairman of the DMA's retail operating committee.

McShane's database marketing and CRM background includes experience with multi-channel retail and catalog companies such as BeNOW clients Hammacher Schlemmer, JC Whitney, Tower Records, Rhodes Furniture and Bridgestone Firestone.

McShane joined BeNOW in 2000 as senior vice president.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here