DMA Publishes Environmental Resource for DMers
A copy of the book mails to DMA members this week. The book also is available for download at no cost on the DMA Web site at www.the-dma.org/environment.
You have until Wednesday, December 7 to get your entries in. Learn more here.
The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform
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The channel delivers results, but many marketers are still not getting the message.