Columbia Sportswear to launch e-commerce channel with Demandware

Share this content:

Outdoor apparel and footwear marketer Columbia Sportswear Company has selected the Demandware e-commerce platform to build its new consumer online channel.

The e-commerce site at Columbia.com is expected to launch this summer, serving consumers in the US, with other sites to follow for Europe and Canada.

The site will be designed to showcase the brand's extensive range of products, including outwear, sportswear, rugged footwear and accessories. It also will feature content about how the company's product technologies protect consumers from the elements. The site will incorporate contextual product content and rich media.

Columbia plans to integrate e-commerce kiosks into several bricks-and-mortar branded retail stores that it plans to open in key metropolitan markets as a way to expand the product selection and inventory available in the stores.

Columbia Sportswear's annual sales are in excess of $1.3 billion.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here