USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.
The author of the Senate's postal reform bill wants to know more about the process used in her selection.
Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?
Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.
Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.
Postal Board of Governors Chairman Mickey Barnett is sure to win final approval from the Senate to return to the short-handed board.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
Congress isn't the problem, special interests are, says the paper. Meanwhile, Wisconsin Republican Ron Johnson waits to take over Senate postal oversight committee.
Customers who had dealings with USPS's Customer Care Center in the first half of the year are at risk of having personal data pilfered.
The Postal Service ratchets up its game to match FedEx and UPS in a grab for a larger share of high package volume.
The Senate bill coauthor is willing to compromise on some measures, but not on his resolve to make the exigent rate permanent.
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.
Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.
Backers of the Carper-Coburn Act give Senate colleagues grounds for placing the Postal Service at the tops of their post-election agendas.
The Postal Service takes advantage of new dimensional pricing to seize commercial package and shipping business.
Uncertain over exigency's fate, Donahoe says Postal Board of Governors will delay any appeal for an increase until later in the year.
It also points to advertising mail as the key to growth, making a subtle case for the continuation of exigency.
What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.
Gopost lockers allow customers to pick up and ship packages.
The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.
Snap Admail targets recipients, plans delivery routes, designs creative, and figures postage for SMBs in matters of hours.
The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.
The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
The sponsor of the Postal Reform Act says Senate actions to delay consolidation will ultimately do harm to the Postal Service and its workers.
Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.
Self-service "Gopost" lockers—from which customers can pick up and ship packages—appear in New York and Washington, D.C.
What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.
Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.
The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."
UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.
Half the Senate wants to block Phase 2 of USPS's Network Rationalization plan. Are they serious, or merely posturing?
Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.
What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.
The U.S. Postal Service has become very good at closing and consolidating postal facilities.
An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.
Three of four potential Postal governors favor giving the Postal Service primacy over the PRC in setting rates.
One-time OMB director and FTC chairman James C. Miller III and Victoria Reggie Kennedy lead a slate of four nominated to join the Postal Board of Governors.
USPS came close to hitting service and financial goals, in the PRC's estimation, but fell short in customer experience.
The sponsor of the Senate Postal Reform Act says passing it now could delay Phase 2 of the Postal Service's 'network rationalization' plan for at least two years.
The Postal Service makes an aggressive play in shipping, dropping prices an average 2.3% for Commercial Plus customers.
The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.
Here's how crazy the pursuit of postal reform has gotten in recent months.
What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.
A leading shipping industry expert warns that size-based rates will affect marketing and pricing decisions when the rates take effect next year.
Nearly three years in the making, Potpourri's groundbreaking Negotiated Service Agreement creates a template for other catalogers to follow.
Its South Carolina facility is the new home to the company's fifth direct mail presort center.
The deposed House Majority leader hoped to rescue highway funding with savings from moving to five-day delivery.
New rules from PRC allow the Postal Service to bank price decreases and apply them elsewhere, allowing for more flexibility in its annual promotion schedule.
APWU members to protest the retailer's exclusive deal to operate postal counters at Tuesday's shareholder event.
The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to firstname.lastname@example.org by June 30 for the chance to win $100.
What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
Load leveling aims to reduce overtime hours and promote safety for late-working letter carriers by spreading out the heavy volume of standard mail over the entire week.
Representatives Issa and Clay tell a hearing that postal innovation's fine—as long as it invigorates the Postal Service's bottom line.
The stated purpose of the Secure Delivery Act is to keep mail and packages safe, but Darrell Issa may be using it as a wedge to activate bipartisan postal reform.
The regulatory body issues pre-filing guidelines to inject more stakeholder input into service proposed by the Postal Service.
After one quarter with the exigent rate, a publishers group takes issue with the notion of postal rate inelasticity of demand.
The software company's CEO claims victory, ensuring mailers' risk-free use of the Intelligent Mail barcode going forward.
Inflationary costs and First Class Mail declines offset a $379 million increase in Q2. Standard mail income holds steady, thanks to exigency.
The author of the House postal reform bill seeks a compromise by adding Obama Administration proposals, but fears interest groups are sabotaging the effort.
Free six-month memberships get the ball rolling on the coasts today. Retail partners include Costco, Target, and Walgreens.
The Postal Regulatory Commission orders USPS to file the quarterly revenue report by May 15 and the plan for removal of the surcharge by June 2.
It was plain talk time for the Postmaster General: Volume won't pick up, USPS will bleed $2 billion a year no matter what, and the rate cap is an endangered species.
What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health
A discounted rate for prospect mailings is something catalogers think is good for both them and the Postal Service—and the Postal Service's head of sales agrees.
Can USPS make nice with the catalog industry? The Postal Service's CIO thinks data and a new attitude can unite the two in the future.
The Postal Service asked for an extension on its exigency reports, but a group of mailers want them delivered this week as mandated.
Postal Service sees no need to file exigency revenue reports or phase out plans until after the appeals court rules on its petition to make the surcharge permanent.
Clean your lists and help clean the planet, says Service Objects.
Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities.
Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.
The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.
NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.
The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.
Despite digital trends, direct mailer North American Communications is ramping up for growth, and in turn, creating jobs in a place where good jobs are rare.
With the right attitude, you can change pretty much anything--even the future of the USPS.
The Postal Regulatory Commission's Compliance Determination for 2013 directs USPS to tighten the belt on workshare discounts and Standard Flats.
What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?
The postal exigency saga continues. Direct Marketing News Senior Editor Al Urbanski breaks it down for you.
Set to be in place today, the workload reduction plan will wait for Postal Service officials to review the PRC's advisory opinion.
The Postal Regulatory Commission advises USPS to take a better accounting of mailers' needs before executing its workload equalization plans.
All letter carriers will soon use the handheld devices, which will allow mailers to access real-time tracking of deliveries.
The Postal Regulatory Commission puts out its financial analysis ahead of its annual compliance report in the interests of "greater clarity, transparency, and accountability."
It's essential to understand how direct mail delivers website traffic and impact conversions.
The webslinger, who returns to theaters in May, will begin appearing on Priority Mail boxes and mail trucks.
Ricoh's software business incorporates enterprise-level functionalities from its IBM acquisition.
The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.
Exigency-distressed mailers have been wondering when Congress would address USPS's huge healthcare pre-funding issue. It finally did.
David A. Trissell served seven years in the same role for the Federal Emergency Management Agency.
Direct mail is far from obsolete, and investing in it could save the USPS.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
It's relatively easy—and extremely beneficial—to cozy up to members of Congress.
When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.
5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.
Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.
11 direct mail marketing myths dispelled by industry experts. They know their DM.
What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.
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