An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.
Three of four potential Postal governors favor giving the Postal Service primacy over the PRC in setting rates.
One-time OMB director and FTC chairman James C. Miller III and Victoria Reggie Kennedy lead a slate of four nominated to join the Postal Board of Governors.
USPS came close to hitting service and financial goals, in the PRC's estimation, but fell short in customer experience.
The sponsor of the Senate Postal Reform Act says passing it now could delay Phase 2 of the Postal Service's 'network rationalization' plan for at least two years.
The Postal Service makes an aggressive play in shipping, dropping prices an average 2.3% for Commercial Plus customers.
The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.
Here's how crazy the pursuit of postal reform has gotten in recent months.
What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.
A leading shipping industry expert warns that size-based rates will affect marketing and pricing decisions when the rates take effect next year.
Nearly three years in the making, Potpourri's groundbreaking Negotiated Service Agreement creates a template for other catalogers to follow.
Its South Carolina facility is the new home to the company's fifth direct mail presort center.
The deposed House Majority leader hoped to rescue highway funding with savings from moving to five-day delivery.
New rules from PRC allow the Postal Service to bank price decreases and apply them elsewhere, allowing for more flexibility in its annual promotion schedule.
APWU members to protest the retailer's exclusive deal to operate postal counters at Tuesday's shareholder event.
The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to email@example.com by June 30 for the chance to win $100.
What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
Load leveling aims to reduce overtime hours and promote safety for late-working letter carriers by spreading out the heavy volume of standard mail over the entire week.
Representatives Issa and Clay tell a hearing that postal innovation's fine—as long as it invigorates the Postal Service's bottom line.
The stated purpose of the Secure Delivery Act is to keep mail and packages safe, but Darrell Issa may be using it as a wedge to activate bipartisan postal reform.
The regulatory body issues pre-filing guidelines to inject more stakeholder input into service proposed by the Postal Service.
After one quarter with the exigent rate, a publishers group takes issue with the notion of postal rate inelasticity of demand.
The software company's CEO claims victory, ensuring mailers' risk-free use of the Intelligent Mail barcode going forward.
Inflationary costs and First Class Mail declines offset a $379 million increase in Q2. Standard mail income holds steady, thanks to exigency.
The author of the House postal reform bill seeks a compromise by adding Obama Administration proposals, but fears interest groups are sabotaging the effort.
Free six-month memberships get the ball rolling on the coasts today. Retail partners include Costco, Target, and Walgreens.
The Postal Regulatory Commission orders USPS to file the quarterly revenue report by May 15 and the plan for removal of the surcharge by June 2.
It was plain talk time for the Postmaster General: Volume won't pick up, USPS will bleed $2 billion a year no matter what, and the rate cap is an endangered species.
What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health
A discounted rate for prospect mailings is something catalogers think is good for both them and the Postal Service—and the Postal Service's head of sales agrees.
Can USPS make nice with the catalog industry? The Postal Service's CIO thinks data and a new attitude can unite the two in the future.
The Postal Service asked for an extension on its exigency reports, but a group of mailers want them delivered this week as mandated.
Postal Service sees no need to file exigency revenue reports or phase out plans until after the appeals court rules on its petition to make the surcharge permanent.
Clean your lists and help clean the planet, says Service Objects.
Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities.
Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.
The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.
NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.
The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.
Despite digital trends, direct mailer North American Communications is ramping up for growth, and in turn, creating jobs in a place where good jobs are rare.
With the right attitude, you can change pretty much anything--even the future of the USPS.
The Postal Regulatory Commission's Compliance Determination for 2013 directs USPS to tighten the belt on workshare discounts and Standard Flats.
What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?
The postal exigency saga continues. Direct Marketing News Senior Editor Al Urbanski breaks it down for you.
Set to be in place today, the workload reduction plan will wait for Postal Service officials to review the PRC's advisory opinion.
The Postal Regulatory Commission advises USPS to take a better accounting of mailers' needs before executing its workload equalization plans.
All letter carriers will soon use the handheld devices, which will allow mailers to access real-time tracking of deliveries.
The Postal Regulatory Commission puts out its financial analysis ahead of its annual compliance report in the interests of "greater clarity, transparency, and accountability."
It's essential to understand how direct mail delivers website traffic and impact conversions.
The webslinger, who returns to theaters in May, will begin appearing on Priority Mail boxes and mail trucks.
Ricoh's software business incorporates enterprise-level functionalities from its IBM acquisition.
The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.
Exigency-distressed mailers have been wondering when Congress would address USPS's huge healthcare pre-funding issue. It finally did.
David A. Trissell served seven years in the same role for the Federal Emergency Management Agency.
Direct mail is far from obsolete, and investing in it could save the USPS.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
It's relatively easy—and extremely beneficial—to cozy up to members of Congress.
When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.
5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.
Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.
11 direct mail marketing myths dispelled by industry experts. They know their DM.
What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.
USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.
The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
Direct mail marketers ultimately lost as Senators overwhelmingly agreed to push the Postal Reform bill to the full Senate.
The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.
What's in our mailbox this month: Nonprofit Organization Mailers. Which one do you think is most effective?
Throughout Q4 2013, direct mailers fought to derail the 4.3% exigent postal rate increase that went into effect on January 28.
Reworked Section 301 would leave annual rate cap at CPI and let Postal Regulatory Commission keep rate approval powers.
Action asks U.S. Court of Appeals to strike down 4.3% increase. An appeal to extend the limits of the exigency is expected from USPS any day.
The new version of the Carper-Coburn Postal Reform Act would make the exigent increase rate the baseline for future increases. The proposed rate cap would be CPI plus 1%.
The co-sponsor of the Postal Reform Act, which still awaits markup, will leave the Senate next January.
Chairman Ruth Goldway says the Postal Regulatory Commission is serious about holding the Postal Service to $2.8 billion in exigent revenue and no more.
Standard mailings that hit postal facilities on Friday won't be delivered until Tuesday under the cost-saving plan.
The Post Office takes issue with the Commission's contention that IMb requirements constitute a price increase.
Exigency wasn't all; there also were clouds, drones, trolls, and travails of days in the postal news last year.
What's in our mailbox this month: Holiday Catalogs. Some are quite nice; others deserve a lump of coal or two.
We asked the experts to share their postal-survival checklist.
Direct mailers begin paying 5.9% more for standard mail on January 28. A mailers' coalition calls the Postal Regulatory Commission's decision an "unmitigated disaster."
The PRC's ruling on the exigent rate request is expected soon. But the USPS intends to enforce new rates on January 27.
The coalition praises the Postal Regulatory Commission for helping protect mailers against USPS's "monopoly powers."
Goodlatte bill is a setback to "non-practicing entities" that file frivolous lawsuits and a win for the direct marketing industry.
The Postal Service can be saved without raising rates or cutting critical services.
Ron Stroman, Deputy Postmaster General of the USPS, maintains a firm belief that postal reform can be enacted by Congress in the coming months.
In comments filed today, 13 postal stakeholders say the Postal Service's request for a rate hike is based on a "nonsensical notion."
The Postal Service will incent direct mailers that use color, digital technology, and First Class.
Office retailer is the first participant in the Postal Service's Retail Partner Expansion Program.
The court holds that the negotiated service agreement did not violate administrative law and that the Postal Service may offer volume discounts.
$40 billion hole in 2013 can only be filled with action by Congress, CFO says.
Sen. Carper sees the future in Amazon's deal with USPS.
Service begins this week for Amazon Prime members in New York and Los Angeles; more cities roll out in 2014.
Direct marketers from Merit Direct, Publishers Clearing House, and Hearst honored at New York City gala.
Major stakeholder concerns and an ill Sen. Coburn delay final markup on Senate bill.
What's in our mailbox this month: college brochures. Which ones deserve to graduate?
The only other time the USPS asked for an exigent rate increase it was turned down by the Postal Regulatory Commission. This September Postal Board of Governors Chairman Mickey Barnett announced a request for a 4.3% exigent increase.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.