Direct mail is far from dead, especially when it comes to customer lifetime value.
Mailers knew the 2% inflationary adjustment was coming, but they'd have preferred it came after the exigency case was settled.
The Postal Service seeks its inflationary rate adjustment and looks to set up a separate pricing structure for FSS Standard Mail.
With its revenue collection limit quickly approaching, USPS is presented with a to-do list for removing the unpopular 4.3% rate surcharge.
The 95-year-old stalwart in mailing systems unveils a new brand strategy and a logo to go with it.
The Postal Service expands testing of the same-day delivery service to the nation's capital following pilots in San Francisco and New York.
Incoming Oversight & Government Reform committee chairman Jason Chaffetz cleans house and seeks a bipartisan approach.
The USPS surpassed projections and set a record in 2014.
He also ventures that performance-based pricing akin to pay-per-clicks could be in direct mail's future.
Business mailers won't notice as much as private households, which will see mail arrive as much as a day later.
Every piece in a mailing will now be checked for bad addresses, owing to tech advances. Plus, USPS is testing a new fee structure for faulty lists.
Better planning, more temporary workers, and heightened restrictions on retailers limited late deliveries to under 300,000.
"We'll take your returns," the Postal Service tells America in the denouement of its holiday advertising campaign.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
But question marks abound about the near-term fate of reform as the leadership of the 114th Congress continues to take shape.
The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.
With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.
The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.
USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.
Former commissioners Hammond and Langley return to their posts, giving newly appointed Chairman Robert Taub a full slate to work with.
The Direct Marketing Association vied with the State of Colorado in Washington today over tax reporting responsibilities of remote sellers.
He says the Commission will "call it as they see it" on exigency going forward. Outgoing chair Ruth Goldway will serve out her term as a commissioner.
The holidays themselves are a form of augmented reality, so the Postal Service's new AR app should fit right in.
USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.
The author of the Senate's postal reform bill wants to know more about the process used in her selection.
Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?
Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.
Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.
Postal Board of Governors Chairman Mickey Barnett is sure to win final approval from the Senate to return to the short-handed board.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
Congress isn't the problem, special interests are, says the paper. Meanwhile, Wisconsin Republican Ron Johnson waits to take over Senate postal oversight committee.
Customers who had dealings with USPS's Customer Care Center in the first half of the year are at risk of having personal data pilfered.
The Postal Service ratchets up its game to match FedEx and UPS in a grab for a larger share of high package volume.
The Senate bill coauthor is willing to compromise on some measures, but not on his resolve to make the exigent rate permanent.
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.
Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.
Backers of the Carper-Coburn Act give Senate colleagues grounds for placing the Postal Service at the tops of their post-election agendas.
The Postal Service takes advantage of new dimensional pricing to seize commercial package and shipping business.
Uncertain over exigency's fate, Donahoe says Postal Board of Governors will delay any appeal for an increase until later in the year.
It also points to advertising mail as the key to growth, making a subtle case for the continuation of exigency.
What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.
Gopost lockers allow customers to pick up and ship packages.
The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.
Snap Admail targets recipients, plans delivery routes, designs creative, and figures postage for SMBs in matters of hours.
The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.
The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
The sponsor of the Postal Reform Act says Senate actions to delay consolidation will ultimately do harm to the Postal Service and its workers.
Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.
Self-service "Gopost" lockers—from which customers can pick up and ship packages—appear in New York and Washington, D.C.
What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.
Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.
The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."
UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.
Half the Senate wants to block Phase 2 of USPS's Network Rationalization plan. Are they serious, or merely posturing?
Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.
What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.
The U.S. Postal Service has become very good at closing and consolidating postal facilities.
An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.
Three of four potential Postal governors favor giving the Postal Service primacy over the PRC in setting rates.
One-time OMB director and FTC chairman James C. Miller III and Victoria Reggie Kennedy lead a slate of four nominated to join the Postal Board of Governors.
USPS came close to hitting service and financial goals, in the PRC's estimation, but fell short in customer experience.
The sponsor of the Senate Postal Reform Act says passing it now could delay Phase 2 of the Postal Service's 'network rationalization' plan for at least two years.
The Postal Service makes an aggressive play in shipping, dropping prices an average 2.3% for Commercial Plus customers.
The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.
Here's how crazy the pursuit of postal reform has gotten in recent months.
What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.
A leading shipping industry expert warns that size-based rates will affect marketing and pricing decisions when the rates take effect next year.
Nearly three years in the making, Potpourri's groundbreaking Negotiated Service Agreement creates a template for other catalogers to follow.
Its South Carolina facility is the new home to the company's fifth direct mail presort center.
The deposed House Majority leader hoped to rescue highway funding with savings from moving to five-day delivery.
New rules from PRC allow the Postal Service to bank price decreases and apply them elsewhere, allowing for more flexibility in its annual promotion schedule.
APWU members to protest the retailer's exclusive deal to operate postal counters at Tuesday's shareholder event.
The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to email@example.com by June 30 for the chance to win $100.
What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
Load leveling aims to reduce overtime hours and promote safety for late-working letter carriers by spreading out the heavy volume of standard mail over the entire week.
Representatives Issa and Clay tell a hearing that postal innovation's fine—as long as it invigorates the Postal Service's bottom line.
The stated purpose of the Secure Delivery Act is to keep mail and packages safe, but Darrell Issa may be using it as a wedge to activate bipartisan postal reform.
The regulatory body issues pre-filing guidelines to inject more stakeholder input into service proposed by the Postal Service.
After one quarter with the exigent rate, a publishers group takes issue with the notion of postal rate inelasticity of demand.
The software company's CEO claims victory, ensuring mailers' risk-free use of the Intelligent Mail barcode going forward.
Inflationary costs and First Class Mail declines offset a $379 million increase in Q2. Standard mail income holds steady, thanks to exigency.
The author of the House postal reform bill seeks a compromise by adding Obama Administration proposals, but fears interest groups are sabotaging the effort.
Free six-month memberships get the ball rolling on the coasts today. Retail partners include Costco, Target, and Walgreens.
The Postal Regulatory Commission orders USPS to file the quarterly revenue report by May 15 and the plan for removal of the surcharge by June 2.
It was plain talk time for the Postmaster General: Volume won't pick up, USPS will bleed $2 billion a year no matter what, and the rate cap is an endangered species.
What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health
A discounted rate for prospect mailings is something catalogers think is good for both them and the Postal Service—and the Postal Service's head of sales agrees.
Can USPS make nice with the catalog industry? The Postal Service's CIO thinks data and a new attitude can unite the two in the future.
The Postal Service asked for an extension on its exigency reports, but a group of mailers want them delivered this week as mandated.
Postal Service sees no need to file exigency revenue reports or phase out plans until after the appeals court rules on its petition to make the surcharge permanent.
Clean your lists and help clean the planet, says Service Objects.
Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities.
Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.
The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.
NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.
The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.
Despite digital trends, direct mailer North American Communications is ramping up for growth, and in turn, creating jobs in a place where good jobs are rare.
With the right attitude, you can change pretty much anything--even the future of the USPS.
The Postal Regulatory Commission's Compliance Determination for 2013 directs USPS to tighten the belt on workshare discounts and Standard Flats.
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Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...