How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

USPS Reports Increasing Loss for FY 2016

USPS Reports Increasing Loss for FY 2016

Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits

Using Direct Mail to Win at Engagement Marketing

Using Direct Mail to Win at Engagement Marketing

The channel delivers results, but many marketers are still not getting the message.

The DMA Announces Data Standards 2.0 Initiative

The DMA Announces Data Standards 2.0 Initiative

The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.

The DMA's &Then Highlight Rapidly Changing Landscape

The DMA's &Then Highlight Rapidly Changing Landscape

Conversations at and around the latest installment of the DMA &Then conference touched upon many topics, but none more that the impact of technology on consumers and the companies that serve them

Direct Mail Key to Trump Fundraising Efforts

Direct Mail Key to Trump Fundraising Efforts

The Republican candidate has spent a considerable amount on direct mail marketing

Is it Time to Bury the Name 'Direct Marketing'?

Is it Time to Bury the Name 'Direct Marketing'?

Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

Those that have are more positive than negative about drone delivery

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

At Long Last, Catalogers Anticipate Rate Relief from USPS

At Long Last, Catalogers Anticipate Rate Relief from USPS

Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.

On J.W. Wescott, the Mail Boat

The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit

Postal Reform Takes a Forward Step

Postal Reform Takes a Forward Step

US postal service reform makes a tentative advance in the House

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

Trials going well, all systems go on national rollout

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

His pioneering Australian UAV company Flirtey will ply a water route delivering medical supplies.

2017 Postal Promotions Get Out of the Gate Early

2017 Postal Promotions Get Out of the Gate Early

USPS responds to mailers who complain of not having proper lead time to plan for annual promos.

How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service

USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

Shore up finances, forget rates, and get back to business as usual, plead mailers as Rep. Chaffetz readies a bill.

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

Amazon already has an air freight fleet. Is the next step a truck fleet to make same-day deliveries for an expanded roster of third-party sellers?

Brennan: Make Mail the Focal Point of Omnichannel Campaigns

Brennan: Make Mail the Focal Point of Omnichannel Campaigns

The Postmaster General envisions a bright future for mail--especially if the exigent surcharge is restored.

On-Time Delivery of Mail Fell Precipitously in 2015

On-Time Delivery of Mail Fell Precipitously in 2015

Presort classes dipped below 90% for the first time in five years; increased emphasis on package business plays a role.

'New Yorker' gets a lot of things wrong about the USPS

'New Yorker' gets a lot of things wrong about the USPS

Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.

The Lawyer, the Post Office, and the Union Man

The Lawyer, the Post Office, and the Union Man

A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.

Washington Post: "Cheap Postal Rates Have a Cost"

Washington Post: "Cheap Postal Rates Have a Cost"

The paper knocks "relentless lobbyists" for lower rates and backs Postal Service management's appeal for greater pricing authority.

Carper Bemoans Exigency's End, Pleads for Postal Reform

Carper Bemoans Exigency's End, Pleads for Postal Reform

The senator sounds the alarm for quick passage of his iPOST bill following Sunday's historic drop in postal rates.

Sunday's the Day the Exigent Rate Goes Away

Sunday's the Day the Exigent Rate Goes Away

Strike up the Hallelujah Chorus, direct mailers, and prepare for a singular event: a postal rate reduction.

Amazon Same-Delivery Expands to 11 Metros, Now Covers 27

Amazon Same-Delivery Expands to 11 Metros, Now Covers 27

Sacramento, Cincinnati, Nashville, and Tuscon get Prime FREE service, which now approaches nationwide coverage.

Alabama's Poised to Battle Remote Sellers for Tax Dollars

Alabama's Poised to Battle Remote Sellers for Tax Dollars

Battle lines are being drawn in Montgomery to topple a Supreme Court precedent and tax online retailers. Are remote sellers ready for a fight?

PRC Tells the Postal Service to Account for Decline in Flats Service

PRC Tells the Postal Service to Account for Decline in Flats Service

Cost coverage of flats receded and 24 workshare discounts exceeded norms, according to the 2015 Annual Compliance Determination.

USPS's Digital Mail Program Will Go Nationwide in 2017

USPS's Digital Mail Program Will Go Nationwide in 2017

Postal Service CMO Jim Cochrane is itching to deliver paper mail to email inboxes. "It's a game-changing moment," he says.

McCann CEO: Direct Mail's Moment Has Come Again

McCann CEO: Direct Mail's Moment Has Come Again

Harris Diamond may be biased about the merits of direct mail, but he insists that it's approaching a renaissance.

Mail Pieces From Outer Space

Mail Pieces From Outer Space

USPS Innovation VP Gary Reblin shows how the force of digital technology is already with direct mail.

PMG Brennan Hails the Dawning of a Digital Age at the Postal Service

PMG Brennan Hails the Dawning of a Digital Age at the Postal Service

The Postmaster General tells industry leaders that the time has come for mail to go real time.

Packages Make Postal Service Sing a New Tune

Packages Make Postal Service Sing a New Tune

USPS's heads of sales and operations belt out a love song to seven-day delivery and customer satisfaction at the National Postal Forum.

U.S. Mail Beats Obama to Cuba

U.S. Mail Beats Obama to Cuba

President Obama visits the island nation next week. Will direct mailers soon follow?

Will Programmatic Direct Mail Be the New Growth Channel?

Will Programmatic Direct Mail Be the New Growth Channel?

Martech impresario Lewis Gersh strikes out on his own with what he envisions as a multibillion-dollar business.

3 Oscar-Worthy Marketing Channels

3 Oscar-Worthy Marketing Channels

Which one wins best customer touchpoint in a leading role? Read on to find out.

On April 10, Bid Farewell to Exigency!

On April 10, Bid Farewell to Exigency!

It will be a red letter day for direct mailers and catalogers, who'll shed the despised 4.3% postal surcharge.

Google Obtains Patent for Self-Driving Delivery Van

Google Obtains Patent for Self-Driving Delivery Van

It drives to an address and sends a mobile message to the recipient, who uses a PIN to extract his package from the vehicle.

USPS Posts Net Income of $317 Million in First Quarter

USPS Posts Net Income of $317 Million in First Quarter

The gain was bolstered by low interest rates and the exigent surcharge; Postmaster General Megan Brennan continues her plea for postal reform.

Pro-Exigency Mailers Fire Back

Pro-Exigency Mailers Fire Back

Mailers that support a postal reform law preserving the 4.3% surcharge respond to those opposed to it.

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

The author of the new iPOST bill is determined to get relief for the Postal Service, and he's convinced there's no way to get that relief without making the exigent surcharge permanent.

Epicomm and Idealliance Boards Vote to Merge

Epicomm and Idealliance Boards Vote to Merge

If approved by membership votes, the two will come together as Idealliance in July.

Mailers Rise Up Against iPOST

Mailers Rise Up Against iPOST

Thirty-two organizations—from RR Donnelley to Disabled American Veterans—unite in opposition to the first Congressionally mandated postal increase in 40 years.

Cruz, the Direct Mail Disruptor

Cruz, the Direct Mail Disruptor

Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?

Amazon's Shipping Costs Rose 37% in Fourth Quarter 2015

The Web's leading retailer topped $100 million in revenue, but gave $4 billion of it back to shippers.

Survey: Retailers Will Stick With Direct Mail in 2016

Survey: Retailers Will Stick With Direct Mail in 2016

Retail mail declines will cease as the channel becomes more personalized; print and TV ads will continue to drop.

Exigency and the Political Lose-Lose Situation

Exigency and the Political Lose-Lose Situation

Postal reformer Tom Carper takes a valiant stab at passing his iPOST bill by April. But once again, the senator's bold move will likely be deflected.

Internet Sellers Need to Work on Their Shipping Formulas

Internet Sellers Need to Work on Their Shipping Formulas

Six out of 10 shoppers want three-hour delivery, but only 20% of retailers offer the option.

Exigent Rate Is Likely to Be Baked Into New Postal Reform

Exigent Rate Is Likely to Be Baked Into New Postal Reform

A Senate hearing shows some promise that Sen. Carper's iPOST bill—which keeps the 4.3% surcharge—could be passed this year.

Postal Service to Stick With 6-Day Delivery

Postal Service to Stick With 6-Day Delivery

Deputy Postmaster General Ron Stroman tells mailer group that political pressure will preserve mail on Saturday.

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.

Pitney Bowes Launches Multimedia Ad Campaign

Pitney Bowes Launches Multimedia Ad Campaign

Its recasts itself as a multichannel connector for commerce in its first big ad splash in 20 years.

Postal Workers' Contract to Go to Arbitration in February

Postal Workers' Contract to Go to Arbitration in February

Stephen Goldberg, who presided over APWU's last contract arbitration in 2000, will be the arbitrator.

Langley Named PRC Vice Chairman

Langley Named PRC Vice Chairman

This is the third time as second in command at the postal regulator for Nanci Langley, who assisted in the passage of PAEA in 2006.

Fed Ex Improved On-Time Deliveries This Holiday

Fed Ex Improved On-Time Deliveries This Holiday

It made good on 97.8% of drops, while UPS slipped to 95.5% in a season that saw 1.2 billion deliveries.

The Top 15 Postal Articles of 2015

The Top 15 Postal Articles of 2015

Rate-mania continued to hold the attention of big mailers for yet another year.

Catalogers Unite on Cheaper Parcel Rates

Catalogers Unite on Cheaper Parcel Rates

The ACMA is bringing catalogers together in an effort to secure a group Negotiated Service Agreement from the Postal Service.

A B2B Campaign Designed for Adventure

A B2B Campaign Designed for Adventure

Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.

Is Amazon Getting into the Shipping Business?

Is Amazon Getting into the Shipping Business?

Rising costs and two rocky holiday seasons see relations souring between UPS and its biggest customers, a report says.

Online's Popularity Fuels Shipping Delays

Online's Popularity Fuels Shipping Delays

It's too late to hope for delivery by Thursday. Could a change in shipping zone rate structures solve the problem?

Snail Mail Alert!

Snail Mail Alert!

A Canadian import looks to bring digital mail notification to Americans who pick up their mail from cluster boxes.

And Then There Were None

And Then There Were None

It's 2016 and the Postal Board of Governors has ceased to exist for lack of congressional interest. Will mailers get another year without rate increases?

Postal Board of Governors Is Down to One Member

Postal Board of Governors Is Down to One Member

There should be nine, but the Senate's inaction on five nominations leaves James Bilbray the last man standing.

Three Senators Sign on to Carper's Postal Bill

Three Senators Sign on to Carper's Postal Bill

Moran, McCaskill, and Blunt agree to co-sponsor iPOST, a first crucial step on a long road to approval.

Top Gear Guy Previews Amazon PrimeAir

Top Gear Guy Previews Amazon PrimeAir

Same-hour delivery inches closer to reality in a video starring Jeremy Clarkson.

Postal Service Sends Its Holiday Card Early

Postal Service Sends Its Holiday Card Early

What it wants for Christmas is a bigger chunk of the package and shipping business, which it makes plain in a new direct mail campaign.

USPS Proposes New Print Technology Promo for 2016

USPS Proposes New Print Technology Promo for 2016

It will encourage the use of tactile and sensory print techniques, as well as A/B testing.

Postal Service Debuts Digital Mail in New York

Postal Service Debuts Digital Mail in New York

Informed Delivery will email New Yorkers pictures of the day's mail every morning at 8 a.m.

Postal Service Posts $5.1 Billion Loss for 2015

Postal Service Posts $5.1 Billion Loss for 2015

At the same time, revenues increased by $1.1 billion and Standard Mail volume held steady.

Marketers Ignore Consumers' Right to Vote [Infographic]

Marketers Ignore Consumers' Right to Vote [Infographic]

Does your brand act on customer preferences? Or, are your promises to do so just political jargon?

USPS Prepares to Deliver 15 Billion Pieces of Holiday Mail

USPS Prepares to Deliver 15 Billion Pieces of Holiday Mail

That's a 10.5% increase over last year and includes an estimated 600 million packages.

PRC Invites Public Comments on Postal Service Metrics

PRC Invites Public Comments on Postal Service Metrics

A recent GAO report charged that USPS fell short in its delivery reporting methods.

Direct Agency Pioneer Gosden Dies at Age 87

Direct Agency Pioneer Gosden Dies at Age 87

He led FCB Direct to prominence and was a noted direct marketing educator.

Walmart Joins the Drone Generation

Walmart Joins the Drone Generation

It applies for a flight exemption from the FAA, intending to use drones to monitor its distribution network as well as to deliver packages.

Shapiro: Rate Request Reveals Dependent Status of Competitive Products

Shapiro: Rate Request Reveals Dependent Status of Competitive Products

Privatize them and free big mailers from subsidizing them, says the former Under Secretary of the Commerce Department.

Study: USPS's Package and Shipping Prices Are Artificially Low

Study: USPS's Package and Shipping Prices Are Artificially Low

High rates on market dominant products prop competitive businesses and create an unfair marketplace, says a UPS-sponsored report.

Postal Service Files for Competitive Product Rate Hikes

Postal Service Files for Competitive Product Rate Hikes

First Class Packages increase 12.8% over three years. More substantial increases loom for Commercial Plus service, which is slated for elimination in 2017.

Programmatic Direct Mail Makes Its Debut

Programmatic Direct Mail Makes Its Debut

The mailbox retargeting service promises to put direct mail in the digital attribution clickstream.

USPS Releases Holiday Shipping Deadlines

USPS Releases Holiday Shipping Deadlines

The Postal Service provides a print-out-and-clip-up guide for for-profit Santas.

GAO Asserts that USPS On-Time Delivery Info Is Incomplete

GAO Asserts that USPS On-Time Delivery Info Is Incomplete

The government watchdog agency says metrics for all 67 districts are uneven; the Postal Service disagrees.

Mailers: Forge a Presence in DC or Stop Your Griping

Mailers: Forge a Presence in DC or Stop Your Griping

Remember what Woody said about success and just show up, already!

It's Never Too Late to Lobby, Says DC Insider Alex Vogel

It's Never Too Late to Lobby, Says DC Insider Alex Vogel

Even small- and medium-sized businesses can have a big impact on how members of Congress vote, says the former chief counsel to the Senate Majority Leader, but first you've got to knock on their doors.

Carper's Home State Paper Backs iPOST

Carper's Home State Paper Backs iPOST

The editorial recognizes emergency relief is needed, but fails to consider Big Mail's role in the Postal Service's resuscitation.

Postal Reform Bill Needs Work, But Needs to Be Passed

Postal Reform Bill Needs Work, But Needs to Be Passed

Failure to pass a revised version of Tom Carper's iPOST bill could only spell more years of uncertainty for mailers, unions, and the Postal Service.

Sen. Carper Introduces New Postal Reform Bill

Sen. Carper Introduces New Postal Reform Bill

IPOST would bake the 4.3% exigency surcharge into the base rate, while freezing further rate increases until 2018.

Papal Visit Will Cause Postal Delays

Papal Visit Will Cause Postal Delays

Postal operations in downtown Philadelphia will be hampered by the national security event status of Pope Francis's historic visit.

High Package Volumes Are Jamming USPS's Southern Area

High Package Volumes Are Jamming USPS's Southern Area

It delivers 15% more packages on average than the rest of the country; one route in Texas last year delivered twice its expected volume.

PRC Chief Taub Talks About a Postal Service at the Crossroads

PRC Chief Taub Talks About a Postal Service at the Crossroads

Robert Taub, Acting Chairman of the Postal Regulatory Commission, chats with Senior Editor Al Urbanski about the exigent surcharge, postal reform, and the future of the PRC.

How to Keep Tabs on the Postal Service

How to Keep Tabs on the Postal Service

The Postal Regulatory Commission makes it easy with new dropdown menu items on its website.

Is Bernie Sanders Holding Back the Postal Board of Governors?

Is Bernie Sanders Holding Back the Postal Board of Governors?

So says a stamp collector's site, but an emergency committee of governors can still make decisions minus a quorum.

USPS Keeps Exigency in Play, Files Appeal in D.C. Circuit

USPS Keeps Exigency in Play, Files Appeal in D.C. Circuit

With the surcharge due for removal in April and a new postal reform bill circulating, the Postal Service moves to keep exigency alive.

PRC Denies Competitive Status to First Class Parcels

PRC Denies Competitive Status to First Class Parcels

A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant.

'Let's End De Facto Rate Increases,' Mailers Plead

'Let's End De Facto Rate Increases,' Mailers Plead

Five mailers groups petition the PRC to define what constitutes trivial rate increases in operational changes installed by the Postal Service.

Late Deliveries Raise Concerns of Mailers

Late Deliveries Raise Concerns of Mailers

Direct mailers and catalogers worry that the Postal Service won't be able to predict on-time delivery by the advent of the fall mailing season.

When No Postal Rate Increase Is a Bad Thing

When No Postal Rate Increase Is a Bad Thing

With the CPI close to zero, there's a chance for no rate hike in 2016. That could stymie operational improvements beneficial to mailers.

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