Amazon.com, FedEx to Upgrade Shipping for 'Harry Potter' Buyers

Share this content:
In preparation for the U.S. launch next month of children's book "Harry Potter IV," Amazon.com and FedEx Corp. have teamed up to offer what they are billing as the largest e-commerce distribution event ever.


For the first 250,000 people who order the book from Amazon, the e-tailer will upgrade the standard delivery service to FedEx Home Delivery or FedEx Express Services on Saturday, July 8, the day the book is available in the United States.


"Harry Potter IV," the fourth in a series penned by British novelist J.K. Rowling, is Amazon's largest pre-order for a book, with more than 169,000 orders as of yesterday. This number is more than three times the number of advance orders for the third Harry Potter book, "Harry Potter and the Prisoner of Azkaban."
Loading links....
close

Next Article in Postal

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here