Amazon Ups Discount for Canadian Site

Share this content:
Amazon.com Inc. is heating up the competition in Canada with a 40 percent discount on its 40 top titles at Amazon.ca. The discount, begun last week, comes two months after launching a dedicated site for Canada.


The move is aimed at drawing customers away from Chapters.indigo.ca, the online arm of Canada's No. 1 bookseller, Indigo Books. Amazon.ca launched in July with a 30 percent discount on all books priced $19 and above, with free shipping for orders over $48.


Chapters.indigo.ca quickly followed suit, but would not go beyond 30 percent for fear of eroding profits. The Seattle retailer received complaints from Canadian customers sometime back that it was cheaper to buy books from Amazon's U. S. store, which offered a 30 percent discount on orders over $15.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here