AARP launches original programming

Share this content:

AARP, a membership organization for people more than 50 years of age, has launched a lifestyle and news content television franchise, AARP TV.

The first two programs in the franchise are two weekly half-hour programs: My Generation, a lifestyle magazine series focusing on health, relationships, entertainment and volunteering; and Inside E Street, a public affairs program highlighting legislative issues that impact the demographic.

“We already have a large franchise of media, so it seemed like a natural extension of what we're doing,” said Patricia Lippe Davis, associate publisher marketing, AARP media sales. “This demographic may be reading or viewing other media, but our content is written specifically for and about them.”

The programs will be shown through Retirement Living Television, which reaches more than 29 million household nationwide using Comcast and DirecTV.

According to Davis, this is a great opportunity for direct response advertisers. “These are hugely responsive audiences,” she said. “In today's world, people want to have 360-degree access to information.”

Davis said the programming currently has a full roster of advertisers, all of which also advertise in AARP's print publications. “Our marketing assets are all connected and our media platforms are being cross promoted,” she said.

AARP has previously produced television specials, but this is the first time it is producing original programming and owning the content. The shows will also drive viewers to AARP's Web site, where full episodes and clips of the programs will be available.

Loading links....
close

Next Article in Postal

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here