Direct Line Blog

Postal Service tries to increase revenue by growing greeting card program

Share this article:

The US Postal Service is planning to triple the size of its greeting card sales test program by the end of March.

The federal agency grew the program from 500 post offices at its inception to about 900 this month, just in time for Valentine's Day. By the end of next month, the USPS will increase the size of the program to about 1,500 branches. The initiative allows consumers to purchase greeting cards – as well as mail them – at post office branches, and it gives the Postal Service an additional revenue stream.

The USPS saw a net loss of $3.8 billion for fiscal year 2009, which ended last September 30. The agency is also in the process of determining what post office branches to close or consolidate.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.