Postal Service researches direct mail service

The US Postal Service is seeking information from private companies that could potentially partner with the agency on a direct mail service.

The USPS wants more details on how it could “enable access to a comprehensive, end-to-end, online direct mail solution targeted at small- and medium-sized enterprises,” according to the agency's request for information filing.

The deadline for companies to respond to the RFI is April 23 at 5 pm EST. Interested parties must send questions to the USPS by April 12. The request is only “for market research and planning purposes,” and is not an RFP, according to the USPS.  

The Postal Service is reviewing services including order fulfillment, database marketing, consumer segmentation and campaign analytics, Web site design and marketing, according to the RFI.

The search is part of a broader strategic program to examine the marketplace “for the potential of developing new, innovative ways to provide consumers and businesses with convenient access and smart choices to manage their mail,” according to the request.

“We're working with mailers, marketers and advertisers to improve the quality and relevancy of mail,” the agency said in the RFI.

A Postal Service representative could not be immediately reached for comment.