Postal Reform Bill

Direct Mail's Dynamic Duo Gird for a Fight on the Senate Floor

Direct Mail's Dynamic Duo Gird for a Fight on the Senate Floor

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The postal exigency saga continues. Direct Marketing News Senior Editor Al Urbanski breaks it down for you.

In Search of a New Postal Paradigm

In Search of a New Postal Paradigm

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John Callan's Postal Vision 2020 will convene the world's finest postal minds to explore future options for mail in America. Here, the delivery industry veteran gives his own views on what lies ahead.

As Postal Reform Slogs Along, the Exigent Rate Appears Here to Stay

As Postal Reform Slogs Along, the Exigent Rate Appears Here to Stay

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The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.

Mailers Prepare to Turn Down the Volume

Mailers Prepare to Turn Down the Volume

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USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.

One Cataloger's Dim Prospects for Mail Volumes

One Cataloger's Dim Prospects for Mail Volumes

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Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.

The Sky Isn't Falling for Direct Mailers

The Sky Isn't Falling for Direct Mailers

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Direct mail is just fine according to mailer and pundit Craig Simpson, and the postage increase may not be as bad as it seems.

Senators Decide to Move Postal Reform Bill to the Senate Floor

Senators Decide to Move Postal Reform Bill to the Senate Floor

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Direct mail marketers ultimately lost as Senators overwhelmingly agreed to push the Postal Reform bill to the full Senate.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...