The postal exigency saga continues. Direct Marketing News Senior Editor Al Urbanski breaks it down for you.
John Callan's Postal Vision 2020 will convene the world's finest postal minds to explore future options for mail in America. Here, the delivery industry veteran gives his own views on what lies ahead.
The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.
USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.
Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.
Direct mail is just fine according to mailer and pundit Craig Simpson, and the postage increase may not be as bad as it seems.
Direct mail marketers ultimately lost as Senators overwhelmingly agreed to push the Postal Reform bill to the full Senate.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.