An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.
The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to firstname.lastname@example.org by June 30 for the chance to win $100.
The Postal Regulatory Commission orders USPS to file the quarterly revenue report by May 15 and the plan for removal of the surcharge by June 2.
The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.
With the right attitude, you can change pretty much anything--even the future of the USPS.
Direct mail marketers ultimately lost as Senators overwhelmingly agreed to push the Postal Reform bill to the full Senate.
Throughout Q4 2013, direct mailers fought to derail the 4.3% exigent postal rate increase that went into effect on January 28.
Senators Carper and Coburn will attempt to put the finishing touches on their controversial postal bill.
The lone dissenter in the PRC's decision, Vice Chairman Robert Taub, thinks the Commission erred in identifying the Great Recession as an exigent circumstance.
Whether or not the PRC's 90-day deadline on the exigent rate increase is extended matters not to mailers, who continue to press their case against it.
Senate hearings send message of no confidence to mailers, who fear the worst from the Postal Board of Governors' meeting next week.
In responding to a question from Sen. Tom Carper about price inelasticity of postal rates shown in a study by the office of the Postal Inspector General, PRC Chairman Ruth Goldway responded with a terse summation of the challenge facing Congress in crafting postal reform. We present it in its entirety.
What would an exigent rate increase mean to business mailers? Here's some illumination from interested parties.
With revenues ticking up slightly, the Postmaster General and his CFO say reform could make the Postal Service profitable again.
Stuck in a government holding pattern, the USPS could be forced to look to bulk mailers for salvation by raising rates, says a postal regulator.
As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.
In response to feedback from the mailing industry, businesses mailing automated or presort letters first-class can now mail letters weighing up to two ounces at the one-ounce postage rate, said U.S. Postal Service (USPS) spokesperson Patricia Licata on Jan. 26. The "2nd Ounce Free" initiative became effective this week.
The U.S. Postal Service (USPS) has been granted permission by the Postal Regulatory Commission (PRC) to allow direct mailers to pay postage via credit rather than requiring prepayment, said PRC chairman Ruth Goldway on Jan. 6. The new rules went into effect Jan. 5.
U.S. Postal Service facility closures, a steep decline in overnight delivery of First-Class Mail and the reduction of work staff and equipment creates a growing need for mail tracking.
The U.S. Postal Service (USPS) seeks to raise shipping service rates by 4.6%, the company said in a Nov. 22 statement. Priority Mail prices will increase on average 3.1%, Express Mail prices will increase 3.3% and First-Class Package Service prices will increase 3.7%
Direct marketers are concerned about the prospect of additional postal increases, overshadowing worries over printing materials.
The Postal Regulatory Commission said March 24 that the US Postal Service overestimated its potential savings and underestimated potential lost revenues in its proposal to move to five-day-per-week home delivery. The commission's five members issued varying opinions on the plan to cut Saturday delivery, which Congress is expected to debate this session.
The postal rate increase coming this spring is not expected to have a significant effect on direct mail marketing plans this year, thanks to its size and timing.
The printing industry's newfound creativity has recaptured marketers looking for impact as it races to compete against its digital brethren
Marketers sound off on how rising costs are impacting strategies.
The Postal Service said today that it would appeal the Postal Regulatory Commission's (PRC) September 30 ruling that denied the Postal Service's exigent price increase.
Direct mail will be dead for many companies and dying for many more — if postal rates rise in 2011. Some have the delusion that small reforms at the US Postal Service will protect the direct mail industry, but a number of direct marketers and political leaders recognize the problem can't be solved by lobbying and compromise.
The U.S. Postal Service unveiled details of its proposed "exigent price increase" last week and filed an application with its regulator, the Postal Regulatory Commission. Direct mailers sprang into action decrying the move, and mailers across the board vow to fight the increase (see cover story).
Marketers and catalogers that rely on mail to reach consumers decried the USPS's proposed "exigent price increases," saying the hikes would have drastic negative financial repercussions for 2011.
The US Postal Service unveiled details of its proposed "exigent price increase" on July 6. Direct marketing and mailing industry trade groups immediately vowed to fight the price increase.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...