Postal Rate Increases in Place

Direct marketers have started mailing at new and higher U.S. Postal Service rates.


The rate increases are expected to generate more than $900 million in additional revenue for the postal service.


Rates for regular Standard mailers rose 1.4 percent; enhanced carrier route Standard Mail, 1.3 percent; regular nonprofit, 2.5 percent; and nonprofit ECR, 2 percent. Regular periodical rates will increase 2.6 percent; nonprofit periodicals, 2.4 percent; Priority Mail rates, 0.9 percent; and package services, 1.6 percent.


First-Class mail increased 1.5 percent on average. Though rates for a 1-ounce First-Class letter will stay at 34 cents, an additional ounce will increase from 21 cents to 23 cents. Postcards will increase a penny, to 21 cents, the first increase in the postcard rate since 1995.


Most mailers and mailing houses were prepared for the change.


close

Next Article in Direct Mail

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

Postal Board Shelves 5-Day Delivery

Postal Board Shelves 5-Day Delivery

Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.