Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.
Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.
The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once.
As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.
The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
U.S. Postal Service facility closures, a steep decline in overnight delivery of First-Class Mail and the reduction of work staff and equipment creates a growing need for mail tracking.
Postage is typically the largest expense of a direct mail campaign, ranging from 30% to 70% of the total investment. Shouldn't mail owners know what they're paying for?
The U.S. Postal Service (USPS), in response to a request made by multiple U.S. senators, agreed to a five-month moratorium on closures of post offices and mail processing facilities on Dec. 13.
The U.S. Postal Service (USPS) seeks to raise shipping service rates by 4.6%, the company said in a Nov. 22 statement. Priority Mail prices will increase on average 3.1%, Express Mail prices will increase 3.3% and First-Class Package Service prices will increase 3.7%
Commerce Payment Systems, a provider of credit card processing solutions, was prospecting for new accounts mainly through paid search, but its costs were rising sharply, and CEO Michael Mendlowitz began to reexamine the search marketing strategy.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...