Postage

Postal Board Shelves 5-Day Delivery

Postal Board Shelves 5-Day Delivery

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Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.

Insert media scores: a free ounce for promo inserts

Insert media scores: a free ounce for promo inserts

The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once.

Marketers split on the impact of mixed postal promotions

Marketers split on the impact of mixed postal promotions

As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.

Political marketers gear up for the 2012 season with interactive direct mail tools

Political marketers gear up for the 2012 season with interactive direct mail tools

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The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.

Mail tracking demand

Mail tracking demand

U.S. Postal Service facility closures, a steep decline in overnight delivery of First-Class Mail and the reduction of work staff and equipment creates a growing need for mail tracking.

Streamline postal production with workshare transparency

Streamline postal production with workshare transparency

Postage is typically the largest expense of a direct mail campaign, ranging from 30% to 70% of the total investment. Shouldn't mail owners know what they're paying for?

USPS agrees to moratorium on post office closures

USPS agrees to moratorium on post office closures

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The U.S. Postal Service (USPS), in response to a request made by multiple U.S. senators, agreed to a five-month moratorium on closures of post offices and mail processing facilities on Dec. 13.

USPS proposes rate increases for 2012

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The U.S. Postal Service (USPS) seeks to raise shipping service rates by 4.6%, the company said in a Nov. 22 statement. Priority Mail prices will increase on average 3.1%, Express Mail prices will increase 3.3% and First-Class Package Service prices will increase 3.7%

Targeted direct mail exceeds paid search advertising ROI

Targeted direct mail exceeds paid search advertising ROI

Commerce Payment Systems, a provider of credit card processing solutions, was prospecting for new accounts mainly through paid search, but its costs were rising sharply, and CEO Michael Mendlowitz began to reexamine the search marketing strategy.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...